Cedar Falls, Iowa – Mudd Advertising today unveiled Mudd AdSuite, a robust analytics platform that assists clients in devising future advertising solutions more effectively.
Mudd AdSuite is a revolutionary digital product comprised of interworking applications that equip clients with valuable insight into customer habits, campaign results, emerging trends and other key metrics customized to your specific market – all within one platform.
“We’re going where people haven’t gone before in our space. We’re taking tools that are proprietarily built, based off 30 years of experience, to help us understand, what as an advertiser and what as a client, we need to do to have better outcomes,” Rob Mudd, President of Digital Media, said.
Through the use of this innovative product, clients will now be able to understand the state of a campaign within 30 seconds by quickly scanning interactive graphs of key metrics. Further, results appear in real-time and thus provide the opportunity to quickly optimize a campaign to more effectively capture potential customers.
“Our clients now get to log in to something and connect what they did with its result. Most systems never allow you to do that; it’s one or the other. Mudd AdSuite connects those two pieces together so as you go forward you can better optimize your advertising,” Spencer Albers, Product Manager, said.
The New Keywords to Success
Within Mudd AdSuite are three applications: Media, Message and Measurement which are all based off a client’s specific market. Each app contains numerous modules, or sets of similar data, that display key metrics.
Media delves into understanding media habits of customers that are specific to a client’s identified market area. The second app, Message, is focused on the coordination of a campaign and warehousing of all creative content. The last app, Measurement, is focused on campaign analytics based on type, dates or medium.
While all three apps can function autonomously, each has the ability to communicate with other apps and pull in information as needed to make the results as comprehensive as possible.
“Our core competency is an unwavering dedication to our client success and proven results. Mudd AdSuite embodies this competency and differentiates Mudd from our competitors based on our 30 plus years of service; the true power of digital offerings; and the true power of data and the stories it can tell,” Chief Technology Officer Terrance Bush said.
Mudd AdSuite’s Robust Features
Data visualization is a key element throughout the platform. Clients can easily dial back to the beginning of their partnership with Mudd to spot emerging trends or determine how results have evolved.
“We’re able to take our experience and what we’ve built to understand relationships that others do not. Mudd AdSuite takes data from the past, and puts it into a format that tells a story to help build a roadmap for tomorrow,” Mudd said.
Mudd AdSuite also focuses greatly on the people behind the numbers – the customers. Users can view individual leads and learn detailed information about the individual’s history with the client, such as how many communication pieces the lead has received and the precise action they took.
“Percentage points and numbers can make a campaign tough to analyze. With Mudd AdSuite, we are dealing with people on a one-to-one basis. We’re learning who they are, how they engage with the content and then determining the best ways to replicate their response,” Toyota/Lexus/Hyundai/Kia Brand Manager Zac Keeney said.
The platform features advanced filtering options, variable timeframe graphing selection, easy-to-understand charting and built-in help to assist users.
The Rollout of Mudd AdSuite
Over the next month, current Mudd clients will begin to receive access to the new Mudd AdSuite platform. Mudd AdSuite will be available to new clients beginning in March.
As Mudd continues to develop its innovative product offerings, a shared belief, held since Mudd Advertising began in 1981, drives everything the company does: ask for and expect an immediate response. With the launch of Mudd AdSuite, Mudd Advertising will now be even more efficient in providing an immediate response to its clients.
“In today’s marketing and advertising world, Content is King – the Mudd AdSuite platform was designed with this simple idea – build a digital platform that allows us to create and refine content that asks for and expects immediate results for our clients.” Says Mudd.
About Mudd Advertising
At the core of everything we do is an unyielding dedication to results. We are driven by data integrity and strive to develop the most technologically advanced solutions possible for our clients. What’s unique about Mudd is that in addition to our mobile, video and digital offerings, we work to ensure that the content we develop for our products is truly relevant to the individual customer on a personal level. Because of our commitment to long-term, measurable results, we’ve cultivated strong partnerships that are able to thrive amid tough economic times.
