Today, more consumers are researching cars online before ever stepping onto a dealer’s lot, significantly cutting down on the time spent at dealerships.

In a recent Accenture survey of 10,000 automotive consumers, 62% said they researched their vehicle purchase online before contacting a dealer, while only 7% said they did not use the Internet.

As websites become the primary method consumers use to evaluate dealership inventory, an excellent site design is no longer a luxury. It is essential.

The creation of a great dealership web presence begins with an honest discussion:

• How does your site compare with the competition?
• Can users effectively engage with the content?
• Are there enticing visuals?
• Overall, what is being done well, and what could be done differently?

Here’s how to improve website design and content.
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