How (and Why) to Go Green at Your Dealership in 2015, from Dealer Marketing.
Like most auto dealers, you’ve probably got a lot on your plate in the coming year. The economic recovery has provided a boost for car sales, and most dealerships are hoping to continue that momentum through 2015.
But with all the items on your to-do list, have you also considered making your dealership more environmentally friendly? It might seem frivolous, but in fact, making your business greener could boost sales and save you money, as well as help the planet.
The Benefits to Your Business
In recent years, there has been a paradigm shift in consumers’ concern for the environment. Not only are the majority of people interested in products that are more environmentally friendly, recent research shows that nearly half of consumers are even willing to pay more for green products.
What does this mean for your dealership? More prospective car buyers are researching their choices, online and through their social networks, before they walk into a dealership. Not only are they looking for the perfect car, they want to find the dealer who can give them the best service, and who reflects their values.
If you distinguish yourself as an environmental leader among auto dealers, this can give you a competitive edge. The auto industry hasn’t always had the best reputation in regard to the environment. Your dealership can combat this stereotype with business practices and a philosophy that show your commitment.