6 Tips for Creating Effective Prospecting Emails, from Salesvue.
Whether you’re reaching out to new prospects or nurturing a long-standing client relationship, you need to think about how you construct prospecting emails. Language, tone and other details can enhance or even undermine professional relationships, so consider these tips before you hit the “send” button:
1. USE AN INFORMAL TONE
When you use a relaxed, informal tone in your emails to clients, you come across as relatable. Refrain from using “What’s up, bro?” as a salutation, but do consider using “Hi, (first name)” instead of “Hello, (Mr. or Mrs. last name).”
2. SKIP THE EMOTICONS
Informal is good, but peppering your email with smiley faces can look unprofessional. Plus, if you hit the wrong key or forget to press the “shift” key, you could inadvertently confuse your clients. For example, “I’ve got a special offer for you,” followed by a winking smiley face raises more questions than it answers.
