Marketing cars has never been an easy business. Besides being one of the biggest purchases a consumer will ever make, there are so many brands, models, garages and dealerships out there; it’s safe to say that the marketplace is fierce.
However, it’s not impossible to get ahead of your competition by thinking and organizing yourself with an effective and planned out marketing strategy. Are you out of new ideas? Today, we’re going to explore six creative content marketing strategies you can start using right away, pulling customers to your business, enabling you to drive up sales and, therefore, your success rates.
Create Content with Outreach
One of the most popular, and most successful, forms of content marketing for a car dealership, is having an outreach strategy. This is where you can call on and pull in experts in the automobile industry, as well as influencers, to have their say in your content.
Including these well-known names is a great way to build on the back of the success of these already popular organizations or individuals and evokes trust and credibility into your dealership. For example, if you’re selling Land Rover Jeeps, why not ask a for a quote from the company themselves?
Connect with the Local Market
Of course, many of the customers you’re going to try, and target are going to be in your local area, so it’s important that you engage with the local community. Every town and city is different so you’ll need to research what makes your location tick and what they’ll connect with on an emotional level.
For example, you can go into detail about driving down beautiful roads in your area, or how the driver can comfortably navigate through traffic during rush hour or on Sunday drives. News and trending topics is also a good subject to cover. If you need high-quality content created quickly, you can use copywriting services like “Academized” or “My Writing Way” to help.
Work on Your SEO
The SEO of your content and your entire website is vital to your success. Let’s consider the journey in which a potential customer will take in order to find you. They will probably go on Google and type in “cars for sale in my town” and then browse the first page until they find something they like.
However, with a poor SEO ranking, you won’t appear on this page and, therefore, won’t be found. The more content you have on your website, and the more optimised this content is, making sure the pages load quickly and is mobile-friendly, will ensure you’re at the top of the page and a customer’s first choice.
For more information on writing SEO optimised content and for professionally formatted content, you can use the writing guides found on websites like “Via Writing” and “Australian Help”.
Provide Valuable Information
Whether you’re talking about trending topics in your local area, producing informative car buying guides or educating people in a service, product or sale that you’re providing, the aim of the game when it comes to content is being able to provide your readers with valuable information that they can take away for free.
Stuck for ideas? You can use content idea generation tools like “Assignment Help” to help. This builds trust in your business, as well as credibility, and can help you to establish yourself as an authoritative figure in your local car dealership market. You’ll need catchy headlines to entice your readers into clicking on your content too. For this, you can use tools like “Uktopwriters”.
Social Media is Your Best Friend
Whether you’ve already got a Facebook, YouTube, Instagram, Twitter or Pinterest account, how well do you rate on how you’re using them? Social media is one of the best friends you can have at a car dealership since you can directly connect with the people you’re trying to sell to.
“In addition to being able to post your content, connect with your users, allow the posting and replies of reviews of your dealership and even use the platforms as a host for some of your customer service activity, social media is a great way to build hype about around your business, as well as boosting your SEO ranking and community engagement” – explains Michael Cook, a Content Marketer at Ukwritings and a Huffingtonpost contributor.
Making Sure Your Content is Perfect
Let’s imagine you’re shopping for a car and you’re browsing through websites in your local area. You’re reading through a website but quickly notice the content is fully of spelling mistakes, errors and misplaced punctuation. What are you going to do?
The chances are that the fact they can’t check, or be bothered to check their spelling, means they are lazy, so would you really trust them with a purchase as big as buying a car? This is exactly what you want to avoid in your content.
Be sure to check any content or website copy that you upload to your website to ensure that it’s perfect and free from errors to attract this best range of customers. For this, you can use professional proofreading tools like “Writing Populist” or “Academadvisor” to help guarantee quality.
Conclusion
As you can see, there are many things you’ll want to consider when it comes to operating a content marketing strategy for your auto dealership. Remember to keep tabs on what the competition is up to, refine and redefine your strategy and you can be sure that you’ll see more customers walking through the door.
About the Author
Gloria Kopp is a business and marketing consultant at Resumention. She is an author of Revieweal educational blog for business students. Gloria is a regular contributor for Huffingtonpost and Bigassignments blogs. She can be reached at [email protected]
