The 2026 Agenda Is Built for Real Dealer Results

The sessions are live, and the lineup reflects what you’re actually dealing with day to day. Digital Dealer 2026 delivers education, connections and solutions across four focused tracks, plus new voices and content events you won’t find anywhere else. September 22-23 in Detroit, the heart of the automotive industry. Register four or more and save 15% with code DDGroup15. 

Every session maps to a clear track, so you can build a schedule that hits your priorities and sends your team to the rooms that matter most. 

• Dealer Ops & Leadership – Lead stronger and operate smarter. Get practical strategies for management, hiring, training, compliance and building the culture that keeps your best people. 
• Sales & Variable Ops – Connect with today’s buyers, tighten your sales workflows and close more deals. Dig into BDC strategies, video communication and lead handling that moves metal. 
• Marketing & Advertising – Sharpen your digital and traditional strategy across social media, AI, data and digital retailing. Generate more qualified leads, improve advertising ROI and convert more of your traffic. 
• Fixed Ops – Build a service department ready for what’s next. Tackle the technician shortage, grow customer loyalty and strengthen your dealership’s reputation.

New for 2026, Digital Dealer is partnering with Car Dealership Guy (CDG) to bring the industry’s most trusted voices to the agenda. CDG understands the market, the challenges you face, and the conversations that matter right now. That connection means fresh speakers you’ll want to hear. 

You’ll learn from dealer-recommended voices like Sam D’Arc of Zeigler Auto Group, one of the leading voices in CDG podcasts, and Glenn Lundy of 800% Elite Auto, co-presenting the Keynote Address. These are operators and leaders who’ve done the work and can show you how.

Beyond the conference sessions, three signature experiences give you new ways to learn, compete and connect.

• AI Hackathon – Team up to build AI-driven marketing campaigns under expert guidance. Learn, innovate and network in one high-energy competition. Bring your laptop.
• Women in Dealerships Power Session – Hear industry leaders share real stories of overcoming challenges, then connect with the Women’s Meetup community. Live on the DealerTech Live stage.
• Car Dealership Guy’s Daily Dealer Live Show – Catch CDG live on the show floor, bringing the podcast energy and dealer conversations straight to Detroit.

Your next competitive edge starts here. Explore the full schedule and lock in your seat for September 22-23.

Your best people learn more together. Register four or more and save 15% with code DDGroup15. 

Registration Desk Hours

The registration desk is located in the lobby outside of the expo hall.

We strongly encourage picking up your badge early on Monday or Tuesday morning.

Expo Hall Hours

Conference Hours