About the Show
Grow Your Dealership Performance With the Strategies, Partners and Insights Shaping Automotive Retail
Get practical education, direct access to industry peers and hands-on exposure to the tools reshaping automotive retail. Digital Dealer brings dealership leaders, marketing teams, eCommerce operators and solution providers together for two days of conference programming and expo floor activity built around real business outcomes.
You will hear from experts tackling today’s challenges in marketing, advertising, digital operations and customer experience, take part in sessions focused on strategies you can apply right away and explore solution categories such as AI, CRM, digital retail and fixed ops technology.
On the show floor, you can see live demos, compare platforms and have focused conversations with partners who can help improve performance across your dealership.
Join the industry in Detroit on September 22-23, 2026 and leave with ideas, connections and tools you can put to work immediately.
Why Attend Digital Dealer Conference & Expo?
Grow Your Dealership Performance With the Strategies, Partners and Insights Shaping Automotive Retail
Build Partnerships That Drive Revenue
Connect with peers facing the same challenges and partners who can move your dealership forward. Every part of the event is designed to make connections easier. You will share insights, evaluate platforms and have real conversations with product experts.
Find Real Solutions to Your Biggest Dealership Challenges
As rising costs, changing consumer behavior and rapid technology shifts reshape automotive retail, Digital Dealer delivers the exact framework you need to stay competitive. You will leave with actionable strategies you can apply immediately to your business.
Compare the Latest Automotive Solutions in One Place
Reduce research time by exploring multiple platforms onsite. See live demos, evaluate tools and speak directly with vendors before making critical buying decisions.
Who Should Attend Digital Dealer?
Digital Dealer connects decision-makers focused on digital transformation with the partners driving the future of the industry. Whether you direct marketing, manage fixed ops or lead digital retail, you will find sessions tailored to your specific growth goals.
Dealership Leaders & Teams
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Dealer Principals & General Managers driving profitability and operational alignment
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Marketing, Advertising, and Internet Leaders improving lead quality, engagement, and ROI
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eCommerce, Digital Retail, and CRM Teams optimizing the online-to-in-store experience
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Fixed and Variable Ops Leaders increasing efficiency, retention, and performance
Automotive Solution Providers
Companies serving dealerships across:
- Marketing and Advertising Technology
- AI and Data Intelligence
- Digital Retail and eCommerce
- CRM, CDP, and Customer Experience Platforms
- Fixed Ops, Service, and Retention Solutions
- Sales, Operations, and Performance Tools
See What Automotive Leaders Say About Digital Dealer
Hear directly from the GMs, marketing managers and technology partners who use this event to gain a competitive edge.
Fantastic Conference and Expo! Great speakers, networking and product demos!
Digital Dealer is an incredible event for connecting with technology-forward companies and innovative dealers. […] Whether you’re offering high-tech products or a dealer looking to gain a competitive edge through technology, Digital Dealer is the expo you don’t want to miss.
Digital Dealer continues to bring Industry leaders in the digital world of Auto industry together and conforming a great event for marketing , learning and networking.
Digital Dealer 2025 was great for networking with Vendor Partnerships, new and existing.