Millions to Learn why ‘Parts Matter’ Through Broad-Reaching New Digital Campaign from Federal-Mogul Motorparts, from Motor Age.
Whether it’s a collision that could have been avoided, a loss of control caused by a broken steering component or an engine breakdown at the height of rush hour, millions of automotive repair professionals and consumers will soon be reminded why “Parts Matter” through a broad-reaching new digital advertising and social media campaign from Federal-Mogul Motorparts.
A division of Federal-Mogul Holdings Corporation, Federal-Mogul Motorparts is a leading global manufacturer and supplier of original equipment and premium branded replacement parts that provide the quality, safety and performance preferred by professional technicians and consumers. Developed in partnership with award-winning global digital marketing agency iCrossing, the new campaign will combine powerful imagery, safety and service reminders, special offers and user generated content to demonstrate why choosing high-quality replacement parts from a trusted source is always the best choice.
