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Dent Wizard Introduces Ding Shield Signature at NADA 2014

Dent Wizard International, the global leader in automotive reconditioning and SMART (Small to Medium Area Repair Techniques) repairs, is using its presence at NADA 2014 to introduce Ding Shield Signature, an F&I product that includes bumper repai
Feb 3, 2014
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Joe Verde Sales & Management Training Survey Finds Majority Chose to Become Car Salespeople Because of Income Potential

Joe Verde Sales & Management Training, Inc., today announced that, according to an online survey of auto salespeople conducted throughout 2013, the majority decided to become a car salesperson because of the income potential. An informal survey p
Feb 3, 2014
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Maserati Ghibli’s Super Bowl® XLVIII Commercial Garners Highest Consumer Interest, According to Kelley Blue Book

Maserati Ghibli increased 4,250 percent in new-car searches on KBB.com, the most of any advertised model during Super Bowl XLVIII, according to Kelley Blue Book www.kbb.com, the leading provider of new and used car information. Other luxury models Ja
Feb 3, 2014
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Would you Third Row Seating with your DMS?

A young couple is buying a new car. They have completed the negotiations and are about to sign the paperwork in F&I when their babysitter arrives and drops off their children. The F&I manager says “I had no idea you had three children,
Jan 31, 2014
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Compliance and the “Digital” Social Media Dealer

I attended this past year’s Digital Dealer Conference in Las Vegas. I walked away with great information for my clients, but I was still left wondering “where’s the compliance information?” Probably not the take away you’re still thinking a
Jan 31, 2014
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Whose Eyes are on Your F&I?

Eyes from several different viewpoints, not all of them legitimate, are watching your F&I processes carefully. Some are looking for weaknesses they can exploit to steal information. Other eyes are watching for violations in the many regulations t
Jan 31, 2014
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‘SCAM’ is a Four Letter Word

The age-old game is still being played, just with new rules.One of my clients has a new Parts Manager in a new store, and it didn’t take long for the crooks to seek him out. Here’s how it went down. Day 1. The bum calls in representing himself as
Jan 31, 2014
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The Changing Role of Media: Why Smart Money is Shifting to Targeted Digital Marketing

In 2014, Interactive media has made it easier than ever to obtain information and consumers are more in control than ever. A recent study on media spend in the automotive industry indicates two trends: Digital Media is continuing to rise and targeted
Jan 31, 2014
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Ford Won’t Require Certification for F-150 Aluminum Repairs

Ford won’t require certification for F-150 aluminum repairs, according to The Detroit News. Ford Motor Co. now says it will not require service center and repair shops to be certified if they they want to do body repairs on the new aluminum-bod
Jan 31, 2014