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Car buyers test-drive dealers on social media
Car buyers test-drive dealers on social media, from USA Today. “What’s it gonna take for me to get you on this Facebook page today?” Auto dealers ask that question with increasing frequency these days, now that buyers use social med
Dec 10, 2014
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Here’s How GM Uses Social Data to Improve Cars
Here’s How GM Uses Social Data to Improve Cars, from Adweek. Brands employ Twitter and Facebook feedback in new ways When owners of the new Chevrolet Trax drive off lots in January, they will comment on everything from its built-in WiFi to its
Dec 10, 2014
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November Sales Pace at 17.20 Million-Unit Annual Rate
November Sales Pace at 17.20 Million-Unit Annual Rate, from F&I Magazine. November new-vehicle sales increased 4.6% to 1,302,043 units. On a year-to-date basis, sales increased 5.4% to more than 15 million units sold through during the first 11
Dec 10, 2014
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Will OSHA use my documentation against me?
Clients frequently ask, “can my own OSHA documentation be used against me?” KPA receives this question frequently, and as such, myKPAonline is programmed to document your hazards correctly as well as to note your documentation’s deficiencies. U
Dec 9, 2014
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Black Book Expands Jared Kalfus’ Role to Include Activator Sales Division Leadership
Strong Sales Leadership Helps Black Book Deliver Profit-Driven Tools Across Automotive Channel LAWRENCEVILLE, Ga. (December 9, 2014) – Black Book® announced today that it has promoted Jared Kalfus to Senior Vice President of Sales where he will ex
Dec 9, 2014
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New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy
New Solution Helps Marketers Prevent Costly Violations of Consumer Privacy, from LinkedIn Pulse. PHILADELPHIA, Dec. 9, 2014 /PRNewswire/ — LeadiD, the company bringing trust and transparency to customer acquisition intelligence, today launched
Dec 9, 2014
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Hidden Secrets of Leadership for Under-40 Dealership Managers to be Shared at Unique Retreat Powered by New York Times Bestselling Leadership Author Rory Vaden, Auto Industry Heavy-Hitters
LAS VEGAS, NV, December 9, 2014 – According to leadership and discipline author Rory Vaden, keynote speaker for the upcoming Automotive Leadership Under 40™ Retreat (ALU40™), the one most-essential characteristic separating true leaders from wa
Dec 9, 2014
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How Big Data Brought Ford Back from the Brink
How Big Data Brought Ford Back from the Brink, from LinkedIn Pulse. In 1913, the Ford Motor Company was at the forefront of car manufacture. Designing the reasonably-priced Model T to appeal to the masses and employing division of labour & mobli
Dec 9, 2014
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F&I, sales managers see paychecks converge
F&I, sales managers see paychecks converge, from Automotive News. The days of fat paychecks for finance and insurance managers may be ending. Many F&I managers are earning compensation more in line with their dealership management peers, ac
Dec 9, 2014