Auto Retail News

As Hispanics Buy More Cars, Stores Add Videos in Spanish, from Flick Fusion Blog. Eighteen months ago, Coast Nissan in San Luis Obispo, Calif., introduced Spanish-language videos with each car posted online. General Manager Eric Ideman said it was a

Car Dealerships Be Aware of False Advertising: Is Social Media Corrupting Online Sales?, from Jennings Social Media. While we all know that social media builds brand awareness and can help send Web traffic to a dealership’s website, is it really he

Trend 2: Cross-Channel Personalization, from 9Clouds Automotive Marketing. If you’ve just happened upon this post, this is the first in a series of posts exploring five key trends that will drive auto marketing in 2015. These trends are going to be

Overland Park, Kan., February 17, 2015 – NCM® Associates (www.ncmassociates.com), a 100% employee-owned company and leading provider of the 20 Group peer collaboration model, automotive retail consulting and management training, operations Benc

Car shopping by smartphone poses challenges for dealers to innovate, from The Buffalo News. Billy Franklin recently bought a 2007 Chevrolet Suburban for $14,900 through eBay on his Android phone while eating dinner at a Red Lobster in Traverse City,

A trend in its infancy: A few new-car dealers now offer full line of property coverage, from Omaha.com. Most of the time, buying a car and buying insurance for your car or other property are separate transactions. But a few Midlands new-car dealers a

5 Things We Read This Week: February 9-13, from 3 Birds Marketing. Maximizing social media ROI, a Pinterest ‘Buy’ button, Chicago Auto Show trends, and more Pinterest Is Reportedly Planning To Launch A ‘Buy’ Button Early This Year (Search Eng

Subaru suing CA dealership for alleged false customer surveys, from autoblog. Whenever you buy a new car from a dealer these days or sometimes even go in for service, you can expect to fill out a customer satisfaction survey at some point down the ro

New Opportunities for Dealerships as Automobile Buyers Embrace Digital, from Wired. The world has entered the digital age, there is no doubt. More is being spent on internet advertising than ever before. Advertising reaches today’s consumers at eve