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Time Your Message to Get Great Leads for Less Money

It is no secret that leads from third party providers such as Auto Trader and Edmunds have a high sticker price and low quality. These days you can read any industry publication (offline and online) and learn about dealer dissatisfaction with the cur
Mar 27, 2015
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Happy Dealers Bring Happy Customers

Happy Dealers Bring Happy Customers, Industry Experts Say, from Auto Finance Excellence. Recognizing that happy consumers require attention and consideration from dealers whoa re themselves content, Huntington Bancshares Inc. has set out to ensure it
Mar 27, 2015
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A Shift in Consumer Behavior is Coming to Auto Finance, Industry Experts Say

A Shift in Consumer Behavior is Coming to Auto Finance, Industry Experts Say, from Auto Finance News. ORLANDO, Fla. — A shift in consumer behavior is coming for both auto lenders and dealers when dealing with car shoppers in the near future, accord
Mar 27, 2015
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Don’t Use an Auto Dialer Without Regulatory Backup

Don’t Use an Auto Dialer Without Regulatory Backup, from Dealer Marketing. Quick question: What, exactly, is an auto dialer? If you’re able to answer, you’re lying. At least in the eyes of the law. In courts across America, lawyers are debating
Mar 27, 2015
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Special Finance Commitment

Special Finance Commitment, from Dealer Strong. Are you on the 36% or the 64% team? Trust me – you want to be on the 36% team but it will take special finance commitment. In this post, I will explain the 64% team (and why you don’t want to be on
Mar 27, 2015
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Third-Party Leads vs. Dealer Site Generated Leads

This subject causes more dealer confusion and misplaced marketing dollars for dealers than any other. Making matters worse, information in trade publications has vacillated over the past year. Frankly, metrics between these various services are not s
Mar 26, 2015
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NHTSA Administrator Mark Rosekind Tackles Technology Revolution In Automotive

NHTSA Administrator Mark Rosekind Tackles Technology Revolution In Automotive, from Forbes. Mark R. Rosekind has taken the helm of the National Highway Traffic Safety Administration (NHTSA) at a critical juncture for the federal agency. Not only did
Mar 26, 2015
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Delphi car driving itself across the country

Delphi car driving itself across the country, from CNET. If there remains any doubt that autonomous cars are on their way, automotive-equipment maker Delphi intends to crush it by letting one of its self-driving research vehicles drive across the cou
Mar 26, 2015
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Tesla to Upgrade Cars Through the Internet

Tesla to Upgrade Cars Through the Internet, from The Wall Street Journal. Auto maker seeks to add features, like autonomous driving, directly to Model S owners Tesla Motors Inc. is positioning itself as a software company, as well as an auto maker,
Mar 26, 2015