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Conference & Expo: October 14 -15, 2025
DealerPoint: 2026 Dates Coming Soon!

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Why More Dealers Are Enabling Sales Staff to Present F&I Products Earlier in the Shopping Process

It has been well established that the importance of selling F&I products is currently at an all-time high. From helping to further boost profits and offset floor-planning cost erosion, to solidifying higher customer satisfaction through better pr
Jul 7, 2023

Evaluating Your Dealership’s Marketing Strategy: Critical Analysis and Check-In

As dealership managers and marketers, it is imperative to regularly assess your progress and devise strategic plans for the future. With year-end fast approaching, now is the opportune moment to evaluate your dealership’s performance and make i
Jul 7, 2023

How the “72-Hour” Rule Could Increase Video Marketing Buy-In at Your Dealership

It’s a tried-and-true proposition that most dealerships’ salespeople are incentivized to follow up with customers in their CRM through the “72-Hour” rule. The rule means that if a salesperson has followed up with a customer – and it is logg
Jul 6, 2023

Training Dealers & OEM Partners to Leverage AI & Advanced Data to Better Sell Connected Vehicles

New opportunities related to connectivity, advanced electronics, and computer technology are becoming increasingly important as vehicle technology advances. Auto dealers are on the front lines in this new environment where customers need to understan
Jul 6, 2023

Navigating the Road to Profitability: How Auto Dealers Can Thrive in the Era of Electric Vehicles

The automotive industry is undergoing a revolutionary shift as the world embraces electric vehicles (EVs) for their environmental and economic benefits. As combustion vehicles give way to cleaner and more sustainable alternatives, automobile dealers
Jul 5, 2023

Why “Human-Assisted” Artificial Intelligence is an Imperative in Auto Loan Management

Although AI and automation boost efficiency, providing the “human touch” augmented by these powerful tools can create an exceptional customer engagement process. As the technology behind Artificial Intelligence (AI) continues to advance, it is li
Jun 26, 2023

Three Key Areas to Focus on for Fixed Ops Success

A well-managed BDC can significantly impact sales, raise service profits, and increase retention, but achieving success in this field requires three key ingredients: Focus, People, and Consistency. Without these elements working in tandem, even the m
Jun 23, 2023

Turn Your Inventory Videos into YouTube Shorts

When a vehicle’s make and model is entered into YouTube’s search engine, very few dealerships are returned in the search results. Instead, the majority of the top search results are claimed by YouTube creators that offer innovative test drive and
Jun 16, 2023