Auto Retail News

Today’s consumers are more connected, empowered and informed than ever before, and with their easy access to information, and the power that comes with it, they naturally demand higher value and satisfaction from the products and services they buy.

Today’s consumers are always on the go and constantly connected with their digital devices.  A recent Forbes article predicts that by year end 2015, almost half of all Google searches will come from mobile form factors. (Olson, 2015) As Millennial

On average, dealership’s are spending between $300 and $522 per vehicle to get calls, leads and showroom visits. It’s proven that a more effective process with those calls, Internet leads and unsold showroom follow ups will increase your bottom l

Digital marketing is exploding in the automotive industry. The average marketing budget for auto dealers now spends over 50% on digital marketing. As Media Post reports, the automotive industry is the second-largest advertising category (behind g

The busy summer sales season is in full swing, and automotive sales are expected to continue their strong momentum following a solid first half of the year. To keep this sales momentum going through the dog days of summer, many dealers are looking to

It’s happened to everyone. I can guarantee it’s happened to you within the last 24 hours. What happened? You were exposed to some type of advertisement—and when it was over, the message of who ran the ad was gone. Maybe you remember the offer.

What is content marketing? Basically, content marketing is a strategic way to deal with publishing valuable and consistent content or information to acquire and retain a wide audience and possibly get positive customer feedback. This can be done in m

In the world of digital advertising, there are three primary components: targeting, messaging, and landing pages. So much emphasis is put on targeting such as PPC keywords or display ad placement. After that, the focus is often placed on the landing

Friendly reminders are not just cordial contacts, they’re also good for business. That’s why it’s important to contact dealership service customers to confirm appointments. Doing so enhances the chance of them showing up, according to a study b