Auto Retail News

When I talk to dealers that are disappointed with their email and direct mail marketing results, my biggest question is this:

This week’s Black Book Market Insights report offers the latest evidence of noticeable weakness in truck segments for 2016. See the below chart to identify which truck segments are feeling the greatest YOY

When most people think about what public relations agencies do, they picture media relations, industry exposure and...well...lots of press releases. The reality is that the public relations industry has

After the fallout from the G.M. ignition switch debacle—and most recently with VW’s emission issues—clients have contacted me asking for suggestions on how to handle the adverse publicity,

The progression of the F&I menu — or “option disclosure,” as I like to call it — began sometime in the mid-1990s as a way to get F&I professionals to present 100% of their products to 100% of

Principle Auto’s Mark Smith found success after abandoning some of his group’s tried-and-true sales strategies. Now he’s looking to take that change even further.

Selling a car is never easy, especially if you to do it online, where there are so many other used cars to compete with. Making your car ad stand out is a key part of selling a vehicle online.

As one industry observer put it, Volkswagen dealers might be working within a “fairly sketchy framework” on how to handle about 500,000 diesel vehicles with compromised emissions

When customers need help, they expect companies to offer it quickly and through multiple social media channels — but most companies aren’t set up to do that. Some companies increase their