Auto Retail News
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Dealer/GM News
FTC Will Await Legal Challenges Before Enforcing CARS Rule
The Federal Trade Commission (FTC) issued an order Jan. 18 postponing the effective date of the Combatting Auto Retail Scams (CARS) Rule as a legal challenge makes it way through the courts. The CARS Rules will require up-front pricing in dealersR
Jan 22, 2024
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Dealer/GM News
Consumer Satisfaction With Auto Dealers Jumped 8% Last Year
A new survey shows car buyers are increasingly happy with their dealers at a seven out of ten rate. Cox Automotive’s annual Car Buyer Journey (CBJ) Study released Jan. 17 revealed satisfaction with the overall vehicle shopping and buying experience
Jan 19, 2024
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Marketing & Advertising
7 Habits to Highly Effective Video Email
Did you know that the average working professional receives 120 emails every day? No-one has time to read that many emails; so do you know what happens to most of your dealership’s emails that get sent out? They get deleted without ever being
Jan 17, 2024
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Digital Dealer
Dealer Magazine Preview: Interview with Ryan Sodikoff of Steven Toyota
Dealer Magazine had the privilege of talking with Ryan Sodikoff, the General Manager and President of Steven Toyota in Harrisonburg, Virginia. The Sodikoff’s have been in the car business for three generations. They have a total of seven locations�
Jan 16, 2024
Posts
Dealer/GM News
New One-Stop E-Commerce Platform Offered for Ford, Lincoln Dealers
The Shop is now open for dealers at Ford and Lincoln. FordDirect, a joint venture between Ford dealers, Lincoln retailers and Ford Motor Company, announced Jan. 16 the launch of a new e-commerce platform for dealer solutions called The Shop. The comp
Jan 16, 2024
5 Predictions for Automotive Websites, SEO, and Pay Per Click for 2024 and Beyond
As we kick off 2024, we thought it’d be a great opportunity get the views of two digital marketing experts in automotive: SmartSites’ Alex Melen and Overfuel’s Alex Griffis. There were no shortage of events in 2023 for the automotive industry
Jan 16, 2024
Posts
Digital Dealer
Driving Dealership Customer Satisfaction and Profits with a Modern Retail Approach
While selling cars looks a bit different in a post-pandemic world, shifts in consumer behavior and advancements in technology have created new opportunities to enhance the customer experience and improve dealership process efficiency. Let’s take a
Jan 15, 2024
Posts
Marketing & Advertising
Artificial Intelligence for Image Compliance and Quality Control
Auto dealers have two common strategies for obtaining inventory photos: in-house staff or outsourcing to professional photographers and lot service providers. Regardless of who takes the photos, ensuring consistent, high-quality images can be challen
Jan 12, 2024
Posts
Sales & Marketing
U.S. Electric Vehicle Sales Reach New Heights in 2023
A record number of electric vehicles (EV) were purchased in the U.S. last year. Kelley Blue Book reported 1,189,051 new electric vehicles (EVs) were put into service. For 2023, EV’s made up 7.6 percent of the market, up from 5.9 percent in 2022. In
Jan 11, 2024