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Ransomware Attacks on the Rise: What Every Dealer Needs to Know

Imagine coming into work one day, firing up your computer and seeing the following message pop up onto your screen: Your files have been encrypted by TeslaCrypt. Your documents, photos,
May 20, 2016
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The Psychology of CPO

While Tyler is ready to agree to the terms, Sloan is worried about what’ll happen if the vehicle breaks down suddenly and she is stuck on the side of the highway. They both work and are making ends meet
May 17, 2016
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Used Cars Become Bigger Part of TrueCar’s Business

“If you look at our business over the past couple of years, you’ve seen used cars grow every quarter,” TrueCar president and chief executive officer Chip Perry said during the company’s quarterly
May 17, 2016
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Used Car Profit Begins with Acquisition, Not Liquidation

Making a profit in the used car business is increasingly more challenging. With consumers becoming smarter and having access to more information, plus more options, it seems the only way for dealers
May 17, 2016
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4 Reasons Why a Video SEO Strategy Drives Buyers to Your Site

In 2019, video will make up 80% of all consumer Internet traffic, according to Cisco. If your dealership doesn’t have a video marketing strategy, you’ll be missing out on a lot of potential traffic, and your
May 17, 2016
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SEO Marketing Spending Will Be Worth $80 Billion by 2020

Over the past few years, it’s no secret that Google has made dramatic changes to their algorithm in an attempt to provide the highest quality search results for their users. In turn, small businesses have
May 17, 2016
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Digital Natives Are Tired of Brands Shouting at Them: New Lithium Study Offers a More Productive Approach

Brands are eagerly trying to build trust and loyalty with consumers in the U.S. through social media, but it appears many may be missing the mark
May 17, 2016
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Rethinking Marketing ROI

It seems like everywhere you turn, there is an immense amount of conversation and pressure to drop your current dealer marketing strategy and throw all your eggs into a new basket, such as
May 17, 2016
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6 Characteristics of High-Converting CTA Buttons

Your CTA buttons are some of the most important little things in all of ecommerce. I’ve written plenty of times on the importance of CTA buttons.
May 17, 2016