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7 Habits of Highly Effective Social Media Managers

If you're a social media manager, your day is busy. Sometimes, at the end of the day, you feel like all you did was spin your wheels. The boss is breathing down your neck waiting for results and you're
Jun 7, 2016
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How Loyal Are Your Leads? And Why Should You Care?

Prior to the Internet, the only way consumers could gain knowledge about a particular vehicle they were interested in purchasing was to visit a dealership. Today, however, dealership visits are down,
Jun 7, 2016
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Interview with Fred Salinas, Owner, Friendly Ford of Crosby

Fred Salinas, the owner of Friendly Ford in Crosby, TX, got his start in automotive on the manufacturer side. After going through Ford’s minority dealer program, he completed one of the fastest buyouts
Jun 7, 2016
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AmazonAuto – Really?

Today I want to talk to you about a potential future I believe is rolling towards our industry at an alarming speed. You see, what I do, is I peek around corners looking for trends that have potential teeth
Jun 7, 2016
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YOU are Why Your BDC is Failing!

If you have a failing BDC, and you are a GM, then you are the reason your BDC is failing. Or not working properly and going to fail.
Jun 6, 2016
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Mix Modern Customer-Retention Tech With Southern Hospitality

Customers will come back if you make the experience feel less like a chore and more like an event they actually want to attend.
Jun 6, 2016
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Why Transparency Is The Key To Success

"In most businesses, someone is getting screwed," said my childhood teacher. I don't remember what grade I was in, or who even said it to me, but I will always remember hearing it and how much it
Jun 6, 2016
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Your Biggest, Best Sale Ever!

For most car dealers every weekend is a sale. The same basic offers with a different theme or tag line. Unfortunately, the shoppers know it.  And the flat-line response shows it.
Jun 6, 2016
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Tighten Key Processes and Controls Now to Prepare for Tomorrow

As we look around the country, it appears that the auto sales are strong in many areas and are continuing to set records. Dealer acquisitions continue at a fast pace, suggesting a high level of confidence
Jun 6, 2016