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Food is the Way to a Man’s Heart…But Not That Kind of Food

This common saying is certainly one that everyone knows. And, whether it’s true or not, has endured time. Why? Because someone cooking for you is an intimate act that is satisfying and elicits
Jun 30, 2016
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The Road to Credit Card Security

In the months leading up to the October 1, 2015 “deadline” for converting to chip-enabled credit cards, consumers generally welcomed and prepared for the change as it promised more secure
Jun 29, 2016
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Hard-Charging Dealer Tries to Make It Fun

Some dealers shun subprime customers, treating them as undesirables. But Scott Simons insists, “You can do special finance with class.” He does so not only out of respect, but also because it
Jun 29, 2016
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How Long Should a Phone Call Be in Your Dealership?

Your website and inventory are stellar, your reviews are impeccable, you’ve caught a potential customer’s attention, and now they want to use the phone to get to know you better.
Jun 29, 2016
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Gen Z Buying 6.5 Times More Used Cars Than New

Shoppers age 18 to 24, or Generation Z, buy 6.5 times more used cars than new cars, according to an analysis of Polk vehicle registration data analyzed by Edmunds.com. While it’s not surprising
Jun 29, 2016
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How Can Auto Auctions Improve Dealer Confidence Online?

For some dealers, there is a blatant resistance to buying vehicles online. The auction experience is a time-honored tradition. It is very important to be able to kick the tires, listen to the engine,
Jun 29, 2016
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Jumpstart Automotive & Ipsos Connect Unveil Latest Auto Shopper Study Showing How Demographic Audiences Research and Purchase Vehicles

Jumpstart Automotive Group, an expert automotive marketing and advertising company, today unveiled its latest auto shopper study in collaboration with Ipsos Connect
Jun 29, 2016
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9 Signs You’re an Automotive Marketing Dinosaur

1. Believe you need more traffic on your website 2. Believe stimulus is synonymous with attention 3. Believe your internet department needs more leads
Jun 29, 2016
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Build Your Brand With Social Selling Part II

When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines.
Jun 29, 2016