Auto Retail News

For car dealerships, when it comes to marketing, the overwhelming majority of messages tend to revolve around sales. The need to push more units, drive more traffic and conquest new customers

Dealerships are getting 13% of the annual customer-pay service pie. Of the $232 billion spent by consumers on vehicle maintenance and repair, only $30 billion went to dealerships.

You’re an expert in your space. Working in the automotive industry has afforded you the ability to be knowledgeable about all things related to cars. To the most popular car on the market to the ins

One of the great things about what I do is that I get to speak to a lot of dealer twenty groups. It’s something I really enjoy doing; but more than that, it’s something I feel needs to be done.

What’s in the pocket or purse of nearly every car buyer today?  A smartphone. And what does that mean for your dealership? The old-fashioned phone call has become new again. As an article

To automate or not to automate? That is the email marketing question. Time is finite, but words are plentiful. Your team may be skilled in penning the greatest emails read by man, woman, or child

Social Selling is the act of developing referrals, leads and sales using social media. Frankly, it's difficult for most sales directors and managers to introduce Social Selling into their operation,

Greg Kaminsky was in his late teens when he first encountered the automotive retail business. By the end of the first summer working numerous jobs in the dealership his parents founded,

It wasn’t that many years ago that 5-8% of the ad budget with email and a website on the Internet represented the lion’s share of a retail auto dealer’s investment and commitment to E-marketing.