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Two Different Management Styles with Different Results

One of the most popular things I do in helping dealerships grow is through what I call the Total Dealership Inspection and Analysis. This one to two-day event (depending upon the size of the store)
Jun 21, 2017
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Dealership Marketers Have Everything They Need—Except Focus

Dealership marketing has changed drastically in the last decade. Dealers used to allocate their budgets across a limited set of options—TV, radio, newspaper, and billboards.
Jun 21, 2017
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The Big Three: How Mobile, Video and Personalization Can Transform the Dealer Marketing World

Mobile-enabled communications, when enhanced with relevant and localized video content and delivered in a personally relevant way, is an explosive business opportunity that is certain to transform
Jun 21, 2017
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Digital Air Strike Launches Its Newest Consumer Engagement AI Platform, Mission Control

Digital Air Strike, the leading social media and digital engagement company, today announced the addition of Mission Control to its portfolio of social marketing
Jun 20, 2017
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After You Click “Send”: Tracking and Best Practices

Targeted email campaigns and content marketing are very popular right now, and for good reason: Useful, valuable, and actionable content tailored to specific consumers drives results
Jun 20, 2017
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Think Tank Tuesday : How to Make a Good Logo [VIDEO]

This week on Think Tank Tuesday, Ally & Haley take over to reveal how to make a great logo for your business. What does it take for consumers to remember your name?
Jun 20, 2017
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“This Sale Goes to 11”: Galpin Motors Reveals the Galpin 11,000 Summer Sales Event

Southern California’s Galpin Motors today announced it will take its annual summer sales event one louder with the Galpin 11,000. Over the duration of the summer,
Jun 20, 2017
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Consumer Interest in Luxury SUVs Drives Increase in Credit Declines in the Swapalease.Com Marketplace

Swapalease.com, the nation’s largest car lease marketplace, reports car lease credit applicants registered just a 48.1% approval rate during May, the lowest approval rate tracked
Jun 20, 2017
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The Hidden & Deadly Side of Airbag Recalls

By now, everyone has heard of the fiasco that is the Takata airbag recall. With millions of vehicles affected, many consumers have either had their airbag replaced, or are awaiting parts to do so
Jun 20, 2017