Auto Retail News

I know that mining your database can seem, well, overwhelming. Aren’t there services that will do that for me? Why should I have to do this? I DON’T WANT TO! (you say, stomping your foot like a child). But, hey, mining your database is not as dif

For decades, television has been the ultimate advertising playground for car dealers. From crazy to conservative, from soft to silly, and every wacky idea in between, dealers have had a blank canvas to do whatever they want. But guess what, that canv

What can we learn from Amazon about streamlining the automobile purchase process? Let’s start with a far-flung example. Do you like Doritos? If you like them a lot you probably don’t want to run out of them. You may like them enough that you don�

I was teaching a workshop the other day at an Automotive Digital Marketing Event on building a successful team. As the audience filed out, a GM of a dealership pulled me aside and asked if he could ask me some questions. We found a few seats in the h

The domain usedcarsforsale.com, just recently sold for $340,000.00. This is the largest purchase of a domain name in the automotive industry since carsales.com in 2008 and autos.com in 1999.  This adds to an extensive list of domains (5,000) owned b

Raise your hand if you love wasting as much money as possible. We don’t mean if you like to spend money. We mean just throwing it frivolously out the window. What about time? Let’s see that hand go up if you love wasting hours and hours of time w

In recent years, the term “cyber resilience” has become common in discussions about cybersecurity, risk management, and breach mitigation. Cyber resilience represents a different and useful way of thinking about protecting data and information sy

Anyone who lived through the 1970’s will remember the sea change that occurred in the auto industry as the Japanese, led by Toyota, began eating away at the domestic auto market with high quality affordable products. That is also when the epithet �

Your dealership has likely spent millions of dollars and hundreds of hours building your database and related systems. But how much time have you devoted to ensuring that your most valuable asset – your data – is safe and secure? If your answer i