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How to Promote Tentpole Events on Facebook

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring. Tentpole marketing is a strategy
Mar 7, 2018
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Xtime Partners with Digital Dealer to Recognize Industry’s Top Customer Experience

March 6, 2018 – Xtime is partnering with Digital Dealer to present the Customer Experience Excellence Award at Digital Dealer’s Conference & Expo in Orlando on April 10-12. At Xtime, we are proud of this partnership at the conference, whi
Mar 6, 2018
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Best Week YTD For Vehicle Depreciation

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I
Mar 6, 2018
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Hitting the Target for Paid Search

Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers who are wasting a large portion of this spend.  Most of these dealers have no idea how to inspect the quality o
Mar 6, 2018
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5 Steps to Creating an Amazing Online Retail Experience

XXI century is all about shopping online. Almost every shop, retailers and manufacturers have transferred their services to the Internet and made shopping possible for everyone. Besides, shopping online can be more beneficial, as customers are often
Mar 6, 2018
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Tips for Auto Dealers to Crush Online Marketing

In the past few years, you may have noticed that your auto dealership marketing has reached a fevered pace. As competition for the used car shopper and that next sale grows in intensity, many dealers still continue to find value in traditional advert
Mar 6, 2018
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NEW BLACK BOOK INFOGRAPHIC SPELLS OUT INNOVATIVE ANALYTICS PROCESS FOR VALUATIONS

History-Adjusted Values Enable Auto Professionals to Value a Vehicle Based on its VIN-Specific History without Estimation  LAWRENCEVILLE, GA (March 6, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehi
Mar 6, 2018
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When Will the Automotive Industry Become Early Adopters Instead of Followers?

Does anyone remember when some car dealers didn’t think websites were valuable? It really wasn’t that long ago. Now, every car dealer from the largest to the smallest independent has one. Even some manufacturers didn’t feel like they “needed�
Mar 6, 2018
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Being Real: The Fastest Way to Earn Customer Loyalty

Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its pow
Mar 6, 2018