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Head of SCVNGR’s Automotive Vertical Discusses The Game Dynamics of Engagement
While most of us agree that the social graph has been built up pretty extensively by Facebook, the way we leverage this graph and more importantly, the way in which we engage with this graph becomes of paramount importance. What are some of the ways
Aug 24, 2011
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Nissan Americas Appoints Head of Corporate Social Responsibility
FRANKLIN, Tenn. — Nissan Americas today announced that Vicki Smith has been named senior manager, Corporate Social Responsibility (CSR), effective immediately. In her new role, Smith will be responsible for leading Nissan Americas’ philan
Aug 24, 2011
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Veteran Performance Coach Shows How to Make the Internet Department the Envy of the Dealership
Millions of consumers submit a purchase request for a vehicle at a third-party web site every year. Over 50% of those requests eventually result in a vehicle purchase. Ninety-three percent of dealers surveyed say that third-party leads play an impo
Aug 24, 2011
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Open Dealer Exchange Stays on Cutting Edge of Industry Technology with New Cloud-based Solutions
TROY, Mich. – Open Dealer Exchange, LLC, a technology leader that streamlines the auto buying process, has partnered with Datapipe to develop a custom cloud-based infrastructure built on the company’s Stratosphere platform. The improvements and
Aug 23, 2011
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Mercedes Benz Edges ever Closer to Price-fixing
In its zeal for maintaining the “brand value” of its new vehicles, Mercedes Benz has initiated a program that verges on price fixing. Under the Brand Communications Guidelines, Mercedes Benz requires each dealer to advertise their new vehicles at
Aug 23, 2011
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IntelliChoice Announces its “Best Bets” for the 2012 Model Year
Campbell, Calif. – IntelliChoice, the market leader in automotive ownership cost and practical car purchasing advice, today announced the results of its first-annual, mid-year “Cost of Ownership” analysis, known as IntelliChoice “Best Bets.�
Aug 23, 2011
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Toyota Announces Pricing for All-New 2012 Camry and Camry Hybrid
TORRANCE, Calif. — Toyota Motor Sales (TMS), U.S.A., Inc. this week announced manufacturer’s suggested retail prices (MSRP) for the all-new, seventh-generation Camry, America’s best-selling car for nine years running and 13 of the p
Aug 23, 2011
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Owner of Mobiltrak Discusses How Herb Chambers Improves Results with an Integrated Marketing Strategy
How has Herb Chambers dramatically improved their profitability by improving how they market to consumers? This case study will show you how Hendrick uses technology to target in-market consumers who have the highest probability of buying and servici
Aug 23, 2011
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President of Phone Ninjas Uncovers How Dealerships Measure Up to Mystery Phone Shopping
How would your dealership measure up if mystery shopped by telephone? How would your staff answer the phone? What would they say? Jerry Thibeau is sharing his expertise with you. What will you learn and what action items will you take back to the dea
Aug 23, 2011