Auto Retail News

By Chuck Barker, President & Founder, Impact Marketing & Consulting Group Begin, start, commence, institute, inaugurate, initiate. Something’s refreshing and optimistic about these words, whether they refer to the dawn of a new day, the bi

By Bob Lanham, Head of Automotive Retail, Facebook Digital marketing campaigns can be difficult to manage – especially during the busy year-end auto sales season. With so many social media platforms and advertising options available, you need to kn

By Melanie Borden, VP of Marketing, Celebrity Motor Cars The end of the calendar year is upon us! 2019 holiday events are ramping up, dealerships are laser-focused on hitting year-end objectives, and dealership leadership teams are working on getti

By Jim Boldebook, Founder, CBC Automotive Marketing This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts to not just survive but thrive in the coming decade. Having been

By Dave Anderson, President, LearnToLead As a leader, you should never let a focus and commitment to improve yourself get old or become forgotten. In fact, little will improve measurably or sustainably in your organization until you do. While leaders

By Scot Eisenfelder, CEO, Affinitiv With fixed ops departments shouldering more of the profitability burden in dealerships, the ability to retain customers is more important than ever. Yet, nearly half of dealership sales customers never return to d

By Kendall Rawls, Director of Development, The Rawls Group The new year brings change, and with change comes uncertainties – often leading to fear, anxiety, and worry of the unknown. As we enter this new year, we face an upcoming presidential elec

By Chase Abbott, VP of Sales, VinSolutions, Dealer.com & Digital Retailing Cox Automotive Inc. It has been more than a hundred years since cars first became available to the masses, and a lot has changed in automotive since then. In 2019, the v

By Tim Copacia, Executive Vice President, UnityWorks Step right up! Do you recall the last time you walked down a carnival midway? You just wanted to enjoy the walk, but all you could see and hear were barkers trying to grab your attention to play th