Auto Retail News

A.J. Maida has been the director of digital marketing for Papa’s Chrysler Dodge Jeep in New Britain, CT, since the summer of 2008. After 14 years at another Dodge dealership that has since gone out of business, Maida started a flower delivery servi

Despite the challenging economy, Gary Crossley Ford in Kansas City, MO implemented a strategy that dramatically increased their revenue and reduced their operating costs and just had the best month in the dealership’s history, outperforming last ye

I was consulting in a mid-sized GM dealership one evening. The service manager and I were looking through carefully prepared pre-write packets (menu, history, pre-write, recalls, MPI, and notes), to determine how well the service advisors had pre-loa

These are complex times for leaders. Our sense of decency continues to come under siege from an array of antagonists: indifferent and entitled workers, a generation that embraces no behavioral absolutes, and from courts and governments that treat rel

With so much focus on generating leads for your dealership, it’s important to recognize that success isn’t measured by the number of leads generated. As always, the bottom line literally is the bottom line; the number of cars sold and total profi

Close your eyes. Right now. Close your eyes. Okay, open them. I just realized you wouldn’t be able to read the rest of the instructions. After you close your eyes, I want you to put yourself in the shoes of your customers. Share their mindset. I kn

As some of you may know, I served in the United States Marine Corps back in the 1980s. I was lucky, and was allowed to spend most of my time in the service sitting on the tropical island of Guam. While I enjoyed serving with nearly everyone I met in

The arrival of a lead is the moment of truth. Best practice is to execute a multi-vehicle price quote right away every time, followed by a phone call in 10 minutes. The dealer who consistently delivers his customer a 10-minute call in response to an

I recently gave a webinar on Zen time management to controllers and office managers. Over the years I’ve created various technology tools to enable controllers to get more time in the day by downloading from their DMS to Excel. This webinar opened