Auto Retail News
Is your Service Department Convenient?
We are a time-hungry society. We need and demand more – period. As consumers, we are no different than our customers. We demand convenience in what we do, as well. We have developed a dependence on it everywhere we turn. It never ceases to amaze me
Dec 29, 2010
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Dealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales ManagementSales Strategies
A Fresh Look at Internet Leads
My first GSM told me that customers would tell me how to sell them – I just had to listen. I’ve carried that belief with me throughout my career and continue to find that customers – both sold and unsold – are the absolute best source of in
Dec 29, 2010
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Dealer/GM NewsDigital DealerLead Management & CRMSales & MarketingSales ManagementSales Strategies
One Year from Today
In October, I unveiled an updated ACES (Automotive Continuum of E-commerce Success) chart at the well-attended 9th Digital Dealer Conference in Las Vegas. With the 2011 edition of this popular chart, we asked dealers to focus on thirty core activitie
Dec 29, 2010
Taking the Business Back to its Roots
It is no secret that customers are using the Internet to broadcast their buying experiences, and in doing so, directing customers toward or away from your dealership, many times without you knowing. More and more prospective customers are using feedb
Dec 29, 2010
Systems: The Backbone of your Dealership
It is stating the obvious to assert that core systems such as your Digital Response Management (DRM) system, Customer Relationship Management (CRM) system, dealer web sites, inventory management system, vehicle locator system and dealer management sy
Dec 29, 2010
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Dealer ManagementDealer/GM NewsDigital DealerFinance & Insurance NewsLead Management & CRMPre-Owned Sales & Marketing StrategiesSales & MarketingSales Management
Sales Management – 500 Million and Growing! Why Wait?
Whether training recruits or re-training “old school” folks, we always warn them of who to avoid, including the waiters! I mean that in two ways: The sales rep out front waiting on a deal with incomplete tasks on multiple fronts in your CRM rig
Dec 29, 2010
Google Places – More Important than your Web Site
There is a place on the Internet that the largest search engine in the world sends people before they get to your website. It is called Google Places and reflects the importance Google is placing on local search. Google Places is a profile for your b
Dec 29, 2010
Is your Internet Manager a Real Manager? Look at the Pay Plan
In a recent article in Reader’s Digest, the readers were advised to contact the Internet manager at a dealership to get a good deal. I was pleased to see the recommendation since I’ve been a long time proponent of this as a management position an
Dec 29, 2010
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Dealer/GM NewsDigital DealerEveryoneFinance & Insurance NewsFixed Operations NewsGeneralPre-Owned Sales & Marketing StrategiesSales & Marketing
Tesla???s Stock Takes a Dive
Tesla Motors Inc.???s stock fell 15% yesterday to $25.55, according to the Detroit Free Press. The story said Monday, December 27, 2010 marked the 180-day post-initial public stock offering constraint. Edmunds.com???s Senior Analyst Karl Brauer said
Dec 28, 2010