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Nearly One-Fourth of Companies Now Provide Customer Service via Facebook

SAN FRANCISCO — A new study released by MarketTools, Inc., the leader in software and services for enterprise feedback management (EFM) and market research, revealed that 23 percent of companies provide customer service and support on Facebook,
Nov 17, 2011

Survey: Small Business’ Increase Use of Social Media Marketing

WALTHAM, Mass. – Small businesses are becoming more comfortable with social media marketing and are using it more when engaging with customers, according to new survey data from Constant Contact®, Inc. The Fall 2011 Attitudes and Outlook Sur
Nov 17, 2011

U.S. Social Local Advertising Revenues to Reach $2.3 Billion in 2015

CHANTILLY, Va. – BIA/Kelsey’s first forecast of geotargeted social media projects the local segment of U.S. social media advertising revenues will grow from $400 million in 2010 to $2.3 billion in 2015, representing a compound annual growth
Nov 17, 2011
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NADA: Can Consumers Afford the Upfront Costs of Fuel Economy Hikes?

WASHINGTON — In response to the public release of the Model Year 2017-2025 proposal, the National Automobile Dealers Association (NADA) issues the following statement: “America’s auto dealers support continuous improvement in the fu
Nov 17, 2011
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Obama Administration Proposes Historic Fuel Economy Standards

WASHINGTON – Building on President Obama’s historic national program, the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Transportation (DOT) today formally unveiled their joint proposal to set stronger fuel economy and
Nov 17, 2011

Too Many Ads May Spell Trouble on Google

According to a story on AdWeek.com, Google is developing an algorithm to penalize website pages that have tons of advertisements on them. The story said a Google executive said during a keynote speech that the company is looking into a way to determi
Nov 17, 2011

Could This Happen To You? NAD Review “Like-Gated” Facebook Campaign

New York, New York – The National Advertising Division of the Council of Better Business Bureaus has recommended that Coastal Contacts, Inc., discontinue an “up  to 70 percent” savings claims and modify advertising that promoted “free” pro
Nov 17, 2011

Q3 Online Advertising Growth Gives Rise to Cautious Optimism for Q4

NEW YORK – Online advertising saw strong spend growth globally in the third quarter, with spend up 10% YOY, excluding Asia. This represents strong growth in spite of global economic challenges worldwide. Paid search advertising grew 7% and display
Nov 17, 2011
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Chrysler Mid-Atlantic Business Center and its Dealers Bring Joy to Families This Holiday Season by Teaming Up with Toys for Tots

ELKRIDGE, Md. — Chrysler Group LLC’s Mid-Atlantic Business Center (MABC) and 254 of its dealers are joining forces with the Marine Toys for Tots Foundation to make this holiday season brighter for many families. Each Minivan and Dodge Jou
Nov 17, 2011