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Survey Finds Americans See Less Difference Between Car Brands in the Marketplace
YONKERS, N.Y. — The difference perceived by American consumer between the top car brands and the challengers is shrinking, according to the findings of the 2012 Car-Brand Perception Survey, conducted by the Consumer Reports National Research Ce
Jan 25, 2012
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Dealers United Heads to NADA with Member Numbers Greater than All Public MegaDealer Groups Combined
Sarasota. FLA – Dealers United, the first service to truly leverage the buying power of privately-owned dealerships, today announced they represent more rooftops than all of the publicly-traded MegaDealer groups combined. In addition to announc
Jan 25, 2012
Kia Motors Announces Super Bowl Commercial Plans
IRVINE, Calif. — Dreams have been a topic of speculation and interest throughout history, and Kia Motors America (KMA) is tapping into the idea of dreams revealing true desires in a new 60-second commercial set to air during the fourth quarter of S
Jan 25, 2012
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NADA: Expensive Fuel Economy Proposal Will Price More Than 7 Million Consumers Out of New-car Market
SAN FRANCISCO — The National Automobile Dealers Association (NADA) said this week that more than 7 million Americans would no longer be able to afford to buy a new car or truck in 2025 if the most expensive fuel economy rule ever proposed goes
Jan 24, 2012
Study Looks at Unique Characteristics of America’s Younger Consumers and Their Responses to Advertising across Platforms
RESTON, VA – comScore, Inc. this week released the report Next-Generation Strategies for Advertising to Millennials, highlighting the results from a recent comScore study that identifies the unique characteristics of the Millennial generation
Jan 24, 2012
The World’s Fastest Lift and Smartest Welder Are Coming to NADA Expo
Madison, Ind. — NADA Expo Booth #718 – Rotary Lift, Chief Automotive Technologies and Elektron will introduce equipment designed to help dealers increase their fixed operations productivity and profitability at the 2012 NADA Expo in Las Vega
Jan 24, 2012
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Chevy Announces App for Super Bowl XLVI
DETROIT – Chevrolet recently announced a first-of-its-kind app which will allow viewers of Super Bowl XLVI to play trivia, interact with each other via Twitter, participate in polls and possibly win one of 20 Chevrolets or thousands of other pr
Jan 24, 2012
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Leading Automotive CRM DealerSocket Announces MarketPlace Social
SAN CLEMENTE, Calif. — Award-winning auto dealer CRM solution, DealerSocket (DealerSocket.com), announced today the availability of MarketPlace Social, one of eight tools under the DealerSocket MarketPlace umbrella. MarketPlace Social features
Jan 24, 2012
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SoundFox Launches Best Practice Messaging Library
Cincinnati, Ohio — SoundFox™, a leading provider of in-store music and messaging solutions to automotive retailers nationwide, today announced that it has created a best practice library of messaging filled with content that has proven to dri
Jan 24, 2012