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Strong Used Sales Volume Reported for 2013

NADA’s 2013 used report remarks on the high the auto industry is currently experiencing during this time of economic recovery. Used truck sales and limiting factors, as well as the climb in new truck sales are the focal point of this report: Re
Mar 20, 2013
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Reverse Auctions, Fad or Future?

From Entrepreneur.com, successful new start-up Yumani takes auctions to the consumer. Retailers do the bidding, and the lowest auction “wins”. A sign of the changing, consumer-geared environment? See more below: Click here to read more on
Mar 20, 2013
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Marketing Has Evolved; Evolve With It

From Entrepreneur.com, any dealer-marketer should take these market changes into consideration when approaching this generation of opinionated consumers. Get recommendations on good self-analysis tactics, such as how to improve rather than change, ad
Mar 20, 2013
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Turn Your Outbound, In

According to Sokolic Media, your outbound sales strategies need to do a 180. Gain strategies that study a reactive consumer who feels smarter, and both prepared and wary of being sold to. Take charge of the educational value of your site and give the
Mar 20, 2013
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Online Chatting, a Lead Builder?

According to Car Business Today, online chats are driving consumers into sales in a dealership’s pre-owned department. Remind your salesmen not to miss out on leads or ups built from buyers who don’t want to pick up the phone, and take ad
Mar 19, 2013
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Role Model: How a Small-Town Dealer Tripled his F&I Take

From AutoNews, dealers can follow the story of Joel Higley, who tripled his F&I revenue by making changes to his F&I department. The steps he followed in re-vamping his F&I department and re-marketing for more revenue can be viewed in the
Mar 19, 2013
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Unlocking Relationship Building with SEO

The latest from Search Engine Watch re-thinks the goal of relationship building. Quantifying success, KPIs, and best practices for avoiding the damage a bad relationship can do. Click here to view the rest at Search Engine Watch>>
Mar 19, 2013
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e-Commerce Tips from the Gilt Groupe

The latest from Pursuitist, this interview with Alexis Maybank reflects on the relationship between the Gilt Groupe and ACURA, and the luxury shopping experience. Subjects include integration between online shopping, mobile technology and how customi
Mar 19, 2013
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Is Your Business Mobile? Accessibility & Branding in Brief

Insight from Market Leadership reminds dealers and business owners, both big and small, to make their messages short and sweet. Brevity in business is essential for successful mobile marketing. Branding, target messaging and how to create content for
Mar 19, 2013