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Is Customer Retention More Important Than Customer Acquisition?

From QueenCityMedia: Is customer retention more important than customer acquisition? Often times, businesses place too much focus on acquiring new customers rather than nurturing and retaining the clients that they already have. With the ever-rising
Feb 21, 2014
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Vehicle-to-Vehicle Communication Could Revolutionize Car Insurance

Vehicle-to-vehicle communication could revolutionize car insurance, according to Main St. Vehicle-to-vehicle (V2V) communications will not only revolutionize how consumers drive as more cars communicate with each other, it will also speed up the adop
Feb 21, 2014
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The United States Of Used Cars

The United States of used cars, from The Car Connection. There are more than 250 million used cars on the road in the United States and every year, close to 40 million of those used cars change hands. Used-car sales volumes typically dwarf new-car sa
Feb 21, 2014
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Manheim Creates New Global RMS Enterprise Software Business; Announces Key Leadership Changes

To further strengthen its leadership team and role in the global automotive marketplace, Manheim announced today that it has created Global Remarketing Management System (Global RMS), a new enterprise software business. Nick Peluso has been named as
Feb 21, 2014
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Car Loans Are Unbelievably Cheap Right Now

Car loans are unbelievably cheap right now, according to Time Business & Money. 2014 is predicted to be a big year for car sales, and the cost of financing one is dirt-cheap right now. A new study from personal finance site WalletHub.com shows ho
Feb 21, 2014
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Dealertrack Technologies Reports Fourth Quarter and Full Year 2013 Financial Results

Dealertrack Technologies, Inc. (NASDAQ: TRAK) today reported financial results for the fourth quarter and year ended December 31, 2013. GAAP Results for the Fourth Quarter 2013 Revenue for the quarter was $126.1 million, as compared to $101.8 million
Feb 19, 2014
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The Most Important Element for Increasing Leads and Sales

The most important element for increasing leads and sales, according to Marketing Profs. We’ve witnessed a spate of recent articles proclaiming the “consumerization” of all things business—the consumerization of sales, of IT, and
Feb 19, 2014
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Car Dealer Writes 10,000 Personal Letters To Each Customer… Kind of!

Car dealer writes 10,000 personal letter to each customer, according to Todd Vowell. The best part about today’s professionally executed automotive direct mail marketing is using advanced complex variable data with highly targeted Geo and Demograph
Feb 19, 2014
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The Importance of Keeping the End Goal in Sight in Social Media Strategic Planning

The importance of keeping the end goal in sight in social media strategic planning, from Socialmedia Today. I read an article by Tom Keene recently titled ‘2014: Social Media Descends to 35 Feet’. I had to read it a couple of times (it’s a
Feb 19, 2014