Do stars sell cars?
No, I’m not talking about Matthew McConaughey and his popular Lincoln MKC commercials.
If you’re a dealer, you should be more worried about the stars on your online reviews than the rom-com actor. Because yes, stars do sell cars, but your customers aren’t going to just hand them over.
‘NO ONE READS REVIEWS ANYWAY’
Sure, you can tell yourself that no one cares about your online reputation, but know this: Customers read reviews. More now than ever.
Before we hit the movies or try a new restaurant, we’re checking out the online reaction.
If people are reading reviews about small decisions in life (a $5 cup of coffee or a $10 movie), you know they’re doing online research before investing thousands in a new car.
Your dealership’s online reputation could be the factor that drives a customer to — or away — from your lot.