Jeremy Nowling
Sales and Digital Retailing DirectorRohrman AutomotiveJeremy has been in the automotive industry for 27 years. He has held every role in the variable operations side and helped lead teams into a digital era of selling. In addition he has volunteered as a professor at Northwood University, providing future education to next-generation learners.
Beyond the Dashboard: Pairing a Unified Data Eco-System with AI Coaching and Accountability to Triple Close Rate
A growing company is always in transition and connecting data across multi-brand operations is only step one. This session shares how an automotive gr
…A growing company is always in transition and connecting data across multi-brand operations is only step one. This session shares how an automotive group built a unified Master tech ecosystem— data lake, CDP, and behavioral website tracking — working
…A growing company is always in transition and connecting data across multi-brand operations is only step one. This session shares how an automotive group built a unified Master tech ecosystem— data lake, CDP, and behavioral website tracking — working as one source of truth — and the hard lesson that followed: data alone doesn't change outcomes; it only reveals where behavior must change. Attendees see six years of closing rate data showing growth
…A growing company is always in transition and connecting data across multi-brand operations is only step one. This session shares how an automotive group built a unified Master tech ecosystem— data lake, CDP, and behavioral website tracking — working as one source of truth — and the hard lesson that followed: data alone doesn't change outcomes; it only reveals where behavior must change. Attendees see six years of closing rate data showing growth to nearly triple the national average. Learn how AI-powered scorecards, automated accountability notifications, and an AI sparring tool for role-play coaching turn that data into real measurable behavioral change.
Key Takeaways:
- Apply accountability tools such as automated scorecards, daily performance notifications, and gamified tracking to convert data visibility into measurable behavioral change among sales, service, and FNI teams
- Identify the core components of a unified dealership tech system, data lake, CDP, and behavioral tracking, and explain how connecting them creates a single reliable source of truth across a multi-store multi-brand operation
- Evaluate how AI-powered coaching tools, including role-play simulations, real-time scoring, and leaderboards, can scale manager-level feedback and sustain performance gains across an entire dealer group
