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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Are You Putting Your Phones First? 10 Ways to Turn Your Phone Into a Competitive Advantage

22 Sep, 2026
12:00 ET

Your competition has a phone too. What are you doing differently with yours? You spend real money to make the phone ring, but a ringing phone doesn’t pay off without the right process behind it. In this session, Car Wars’ Cassie Broemmer and Curtis Batsel will walk through 10 ways to turn your phone from an afterthought into a competitive advantage, covering how calls get routed, where they come from, how they’re handled, and how they land in your CRM. Built for the marketing, sales, and service leaders who’d rather win the call than lose the deal, it’s a fast, practical look at the whole phone process, with tactics your team can put to work the same day.

Key Takeaways:

  • Spot exactly where calls are getting lost, misrouted, or dropped in your current setup, before they cost you another deal.
  • Know which of your ad dollars are making the phone ring, and which ones you can cut.
  • A repeatable framework and techniques to turn a cold inbound call into a booked appointment.
  • Keep your outbound calls connecting without getting your numbers flagged as spam.
  • Understand 10DLC requirements and what actually gets your texts delivered.

You will walk away with the playbook from Car Wars experts to keep calls from slipping through the cracks, so every one gets logged in your CRM.

Speakers

Curtis Batsel, Senior Director - Client Experience

Curtis Batsel, Senior Director - Client Experience

Car Wars

Cassie Broemmer, Chief Revenue Officer

Cassie Broemmer, Chief Revenue Officer

Car Wars

James Hickey, Editor

James Hickey, Editor

Digital Dealer

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