Amy Reynolds
Senior Vice President, Marketing & Customer EngagementFlow Automotive CompaniesAmy Reynolds is a senior marketing and customer engagement executive with more than 20 years of experience driving growth, brand strategy, operations, and digital transformation across multi-unit automotive retail organizations. As SVP of Marketing & Customer Engagement at Flow Automotive Companies, one of the nation's largest privately held dealer groups, she oversees marketing and customer engagement strategy across 54 dealerships and 26 brands spanning North Carolina and Virginia. Amy leads two divisions central to Flow's operational success: Flow Marketing Services, a full-service in-house agency, and the Customer Relationship Center, one of the largest multi-function business development centers in the U.S. Her team of 100+ professionals executes integrated campaigns across PPC, SEO, social, OTT/CTV, consumer-direct communication, and experiential marketing - all anchored in business analytics and a relentless focus on measurable ROI.
A recognized leader both inside and beyond the dealership, Amy recently received the Allegacy Center for Excellence in Leadership Alumni Award from Wake Forest University, where she earned her MBA with academic distinction. She serves on multiple nonprofit advisory boards and is also co-owner of Bespoke Cyclery, an independent bicycle shop in Lewisville, NC.
Stop Over-Discounting: How Intelligent Service Offers Drive Retention and Protect Margin
Generic service campaigns are easy to launch — but harder to defend when marketing leaders need to prove moved the needle incrementally for their busi
…Generic service campaigns are easy to launch — but harder to defend when marketing leaders need to prove moved the needle incrementally for their business. Understanding what levers influenced return behavior is the key to unlocking consistent, relia
…Generic service campaigns are easy to launch — but harder to defend when marketing leaders need to prove moved the needle incrementally for their business. Understanding what levers influenced return behavior is the key to unlocking consistent, reliable margin saving strategies.
This fireside chat will share how dealers are rethinking retention marketing through smarter customer segmentation, disciplined offer strategy, coordinated channel activ
…Generic service campaigns are easy to launch — but harder to defend when marketing leaders need to prove moved the needle incrementally for their business. Understanding what levers influenced return behavior is the key to unlocking consistent, reliable margin saving strategies.
This fireside chat will share how dealers are rethinking retention marketing through smarter customer segmentation, disciplined offer strategy, coordinated channel activation, and incrementality-based measurement. The conversation will explore how dealers can identify which customers need an incentive, avoid over-discounting those who would return anyway, and align campaigns to OEM retention goals without losing sight of marketing performance.
Attendees will walk away with visibility into insight and activation tools dealers can use now to build more accountable retention campaigns that connect audience strategy, offer governance, customer experience, and measurable growth.
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