Mike Gilson
CEOConversicaMike Gilson is CEO of Conversica, where he leads the company’s work helping automotive retailers use AI to turn customer data, dealership systems, and conversations into measurable revenue growth. With a background spanning enterprise software, go-to-market transformation, revenue operations, and AI-native product strategy, Mike focuses on helping dealers modernize without replacing the systems they already rely on.
At Conversica, Mike is leading the launch of Ignite, an AI-native Revenue Activation Engine for automotive retail that powers context-driven revenue activation across sales, service, marketing, and dealer group operations. His work centers on helping dealerships identify hidden revenue opportunities, personalize customer engagement, improve retention, and make trust a more profitable way to run the business.
From Disconnected Data to Context-Driven Revenue: How AI Can Modernize Dealership Growth Without Replacing Your Systems
Dealerships already have the data they need to grow revenue, improve retention, and create more trusted customer experiences. The problem is that this
…Dealerships already have the data they need to grow revenue, improve retention, and create more trusted customer experiences. The problem is that this context is scattered across the DMS, CRM, CDP, inventory systems, service records, marketing platfo
…Dealerships already have the data they need to grow revenue, improve retention, and create more trusted customer experiences. The problem is that this context is scattered across the DMS, CRM, CDP, inventory systems, service records, marketing platforms, and thousands of customer conversations.
This session will show dealers and dealer groups how AI can turn fragmented dealership data into context-driven revenue activation without requiring a cos
…Dealerships already have the data they need to grow revenue, improve retention, and create more trusted customer experiences. The problem is that this context is scattered across the DMS, CRM, CDP, inventory systems, service records, marketing platforms, and thousands of customer conversations.
This session will show dealers and dealer groups how AI can turn fragmented dealership data into context-driven revenue activation without requiring a costly replacement of the systems they already use.
Attendees will learn how a modern AI context layer can unify customer, vehicle, sales, service, inventory, and conversation data; identify revenue opportunities hidden across the business; and activate those opportunities through personalized outreach, advisor support, and executive intelligence.
The session will focus on practical automotive use cases, including equity mining, lease maturity, declined service, lost service customers, inventory opportunities, F&I follow-up, loyalty, retention, and cross-rooftop customer intelligence.
Rather than treating AI as another chatbot or marketing automation tool, this session will explain how dealers can use AI to help every team member understand the customer in front of them, act at the right moment, and build trust while driving measurable growth.
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