Micah Tindor
Assistant Vice President of Consumer Vehicle DisposalCox AutomotiveMicah Tindor is the Assistant Vice President of Consumer Vehicle Disposal at Cox Automotive, leading the strategic direction and execution of our Consumer Vehicle Disposal portfolio. With over 17 years in the automotive industry, Micah co-founded and served as COO of vAuto’s iRecon, a used car reconditioning software platform. Previously, Micah held multiple mobility leadership positions at The Goodyear Tire & Rubber Company. Micah earned a bachelor’s degree in Arabic and Islamic Studies from The Ohio State University and an MBA in Strategy from the Fisher School of Business.
Find the Deal in Every Deal: How OPVR (Omni-PVR) Arms Your Team to Drive Market Share & ROI
This actionable, forward‑thinking session challenges traditional performance thinking and introduce OPVR (Omni‑PVR)—a modern approach to profitability
…This actionable, forward‑thinking session challenges traditional performance thinking and introduce OPVR (Omni‑PVR)—a modern approach to profitability designed for today’s omnichannel dealership. OPVR expands the definition of success beyond the fron
…This actionable, forward‑thinking session challenges traditional performance thinking and introduce OPVR (Omni‑PVR)—a modern approach to profitability designed for today’s omnichannel dealership. OPVR expands the definition of success beyond the front-end gross of the transaction to include lifetime value of the trade vehicle, F&I, service retention, OEM incentives, customer lifetime value, and long‑term impact.
Attendees will learn why “thin
This actionable, forward‑thinking session challenges traditional performance thinking and introduce OPVR (Omni‑PVR)—a modern approach to profitability designed for today’s omnichannel dealership. OPVR expands the definition of success beyond the front-end gross of the transaction to include lifetime value of the trade vehicle, F&I, service retention, OEM incentives, customer lifetime value, and long‑term impact.
Attendees will learn why “thin” deals are not always bad deals and how small shifts across multiple areas can quietly drive meaningful gains in total ROI. Rather than focusing on replacing systems or chasing silver bullets, this session centers on how dealership leaders begin making different decisions when a successful acquisition is defined more broadly as total dealership ROI on a deal—using the data, tools, and teams they already have.
Designed for leaders navigating margin pressure and increased complexity, this session offers a clearer, more complete way to evaluate performance, align teams, and uncover opportunities competitors often miss—because there really is a deal in every deal.
Key Takeaways:
- Identify where hidden value exists within everyday deals by recognizing how lifetime value of the trade vehicle, F&I, service opportunities, OEM incentives, and customer lifetime value contribute to total ROI—even when the front of the deal appears thin
- Reframe how dealership profitability is defined and evaluated by understanding why traditional PVR alone fails to reflect true performance and how OPVR (Omni‑PVR) expands value across the vehicle, the customer, and the dealership
- Apply a more strategic lens to dealership decision‑making by using OPVR (Omni‑PVR) to evaluate priorities, assess risk, and make more consistent, confident decisions in a complex, margin‑pressured environment
