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Conference & Expo: September 22-23, 2026
DealerPoint: April 5-7, 2027

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Jim Lawyer

Jim Lawyer

VP of Strategic Partnerships700Credit

With over three decades of extensive experience in the automotive sector, Mr. Lawyer is a seasoned automotive professional adept in various domains, including retail, sales processes, advertising, fraud, and credit. Currently serving as the Vice President of Strategic Partnerships at 700Credit, he spearheads engagements with software solution partners and OEMs, leveraging 700Credit's cutting-edge credit, compliance, and fraud solutions.

As a prominent figure in the automotive industry, Mr. Lawyer is highly sought after for his expertise in credit and fraud prevention within the automotive selling process. Renowned for his dynamic and engaging speaking style, he enlightens audiences on strategies to preemptively detect and thwart fraudulent activities before they impact dealership operations. 

Mr. Lawyer is known for his energetic, dynamic, and engaging speaking style, combining education with compelling storytelling that keeps audiences fully engaged. A great storyteller, he brings complex topics like fraud, identity, and risk to life through real-world examples that resonate and stick. His sessions don’t just inform—they drive action, equipping attendees with practical insights they can apply immediately. Audiences consistently leave inspired, clearer, and ready to implement meaningful change when they return to their organizations. Never a sales pitch!

Tue Sep 223:35 PM – 4:20 PM321

The Identity Gap – The Space Between Who They Say They Are and Who They Really Are

As digital retailing, remote transactions, and accelerated buying experiences continue to reshape automotive retail, a dangerous gap has emerged—the g

As digital retailing, remote transactions, and accelerated buying experiences continue to reshape automotive retail, a dangerous gap has emerged—the growing space between who a customer claims to be and who they actually are. Fraudsters are evolving

As digital retailing, remote transactions, and accelerated buying experiences continue to reshape automotive retail, a dangerous gap has emerged—the growing space between who a customer claims to be and who they actually are. Fraudsters are evolving faster than the systems designed to stop them. In 2026, dealerships face a surge in organized, technology-driven schemes ranging from synthetic identities and manipulated credit profiles to income fab

As digital retailing, remote transactions, and accelerated buying experiences continue to reshape automotive retail, a dangerous gap has emerged—the growing space between who a customer claims to be and who they actually are. Fraudsters are evolving faster than the systems designed to stop them. In 2026, dealerships face a surge in organized, technology-driven schemes ranging from synthetic identities and manipulated credit profiles to income fabrication, credit washing, and AI-assisted document forgeries. The result is record-high fraud losses and increasing scrutiny from lenders, regulators, and consumers alike.

Today’s dealership is responsible for far more than simply “making the deal.” You are expected to verify identity with confidence, validate the information presented, and protect lender partners from preventable risk. When the identity gap goes undetected, the consequences are real: chargebacks, funding delays, strained lender relationships, compliance exposure, and long-term reputational damage.

This session delivers a practical, high-impact examination of the expanding fraud landscape affecting dealerships at every stage of the sales process—online and in-store. Attendees will learn how criminals exploit digital retailing workflows, how synthetic and altered identities slip past traditional verification methods, and how modern fraud rings use income manipulation, credit washing, and timing gaps to bypass safeguards.

Most importantly, this session focuses on closing the identity gap. You’ll leave with clear red flags to watch for, process improvements that actually work, and best-practice strategies every dealership must implement to protect their operation in 2026 and beyond.

Key Takeaways:

  • Leave with actionable red flags and process improvements you can implement immediately - this session equips dealers with practical indicators, workflow adjustments, and verification best practices that reduce fraud risk without slowing down legitimate buyers
  • Learn how and where identity breaks down in modern automotive retail - attendees will understand how synthetic identities, altered documents, credit washing, and income manipulation exploit digital retailing workflows—and why traditional verification methods often fail
  • Gain a repeatable framework for closing the identity gap before losses occur - attendees will walk away with a clear, dealership-ready approach to identity verification that protects lender relationships, speeds funding, and safeguards reputation in 2026 and beyond
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Sales & Variable OpsSession Track
Jim Lawyer
Jim LawyerVP of Strategic Partnerships, 700Credit