Ian Cruickshank
Ian Cruickshank, President & CEO of Leadbox Inc. will be hosting an insightful, hands-on session at Digital Dealer Conference & Expo 2025! The 90-minute, interactive talk is titled “Beyond the Basics: Practical AI Strategies for Auto Dealerships.”
You’ve dabbled with AI-powered tools like automated vehicle descriptions, smart scheduling, and chatbots—but how do you take the next step? Many dealers are using AI in some capacity, but few are unlocking its full potential to streamline operations, optimize marketing, and improve sales efficiency.
Are you just using AI, or are you actually leveraging it for real business growth?
Join this session to explore the next stage of AI adoption for auto dealerships. Learn how to use AI for smarter inventory management, reducing aged stock and optimizing pricing, and see how dealers are measuring and maximizing AI ROI, ensuring that every AI-powered initiative delivers results.
If you’ve started using AI, now’s the time to make it work smarter for you. Dive into the next level of AI adoption for auto dealers!
Key Takeaways:
- Explore AI-powered marketing insights to improve ad targeting, messaging, and customer segmentation.
- Understand the role of AI-assisted CRM tools to improve sales team productivity and close more deals.
- Discover how to automate customer interactions beyond basic chatbots—using AI-driven lead nurturing and intelligent follow-ups.
About Ian Cruickshank
Ian is an Adjunct Professor at the University of British Columbia. Ian Cruickshank is regularly called on to present and lecture on a variety of Information Technology, Digital Marketing, and Career Development concepts. With an undergraduate degree in Marketing and HR and a Masters in Business Administration and IT Management at UBC Sauder School, Ian is a perpetual student of management and leadership.
He has spent 20 years in Marketing and Digital Advertising. His early days were spent with two of the largest media companies in Canada in sales and sales leadership roles. Since then, he has spent his time both consulting on digital disruption and as the head of sales and marketing for a social media marketing firm and, more recently, for an Ad Technology company focused on inventory marketing and supporting companies like AutoTrader.COM, Cars.com and many of the US market’s largest Dealer Groups and Automotive Agencies.
As the President & CEO of Leadbox, he leads an exciting group of automotive marketing & technology professionals who are passionate about supporting their Dealer Partners with the technology and creativity needed to sell more cars. Most of all, he loves being outside with his wife and his young family in Port Moody, BC.
Explore DDCE2025
#DDCE2025, coming to the Mandalay Bay in Las Vegas on October 14 and 15, is the event that brings the auto retail community together. Attendees are able to cultivate business relationships and growth through its expo hall, networking activities, and insightful sessions that attract dealership and OEM professionals from across the U.S. who are seeking new ways of enhancing dealer operations.
The show has been redesigned in 2025 to offer a more focused experience over two days, with restructured sessions and expanded expo hall time. The new format gives attendees the time and space to focus on what matters most to them.
“We’re excited for attendees to experience the innovative updates Digital Dealer has put in place,” said Group Show Director Jaymie Nielsen. “All content is thoughtfully scheduled with no overlap and includes dedicated expo hours to maximize engagement.”
Digital Dealer Conference & Expo will include:
- Dedicated Expo Hall hours to discover new solutions, make connections with peers, and fast-track your buying decisions.
- 25-minute expert led talks that provide a deep understanding of the topics and trends dominating the industry today, all in an easy-to-digest package.
- 90-minute hands-on, immersive sessions so you leave with a clear understanding of not just what to do but how to execute it.
- The Ultimate AI Hackathon, an exhilarating workshop designed by Brent Wees of idea.meet.plan where teams battle it out to create innovative AI-driven marketing solutions.
- And more!
Digital Dealer offers full conference and expo badge options, as well as an expo hall-only option for Dealerships/OEMs. There is also Non-Exhibitor Conference & Expo Pass.
Two days. Endless value. Check it out and save your spot!
Click here to register now.
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