automotiveMastermind is unveiling a new technology that uses the industry’s most accurate and comprehensive data to identify prospects.

This new product, Acquire, helps dealers grow market share by reaching new audiences—those who are outside their database and likely to buy a vehicle ‚within offers through an easy-to-use interface, according to company officials.

Powered by Mastermind’s Actionable Intelligence, Acquire uses data sources such as Polk Audiences from S&P Global Mobility as well as auto finance related audiences, to identify and inform different audience types. It then visualizes these opportunities within an interactive Opportunity Map organized by ZIP code. Once identified, audiences are moved through an automated, multi-month direct outreach campaign.

Opportunity Map

automotiveMastermind Vice President of Product Bill Egan, explained that Acquire quickly and easily provides dealers with a complete view of their local market via the Opportunity Map.

“Dealers now have greater control over which neighborhoods and audiences to address, along with the ability to exclude ZIP codes and to customize the marketing across different campaign types and franchises to most effectively grow their business,” said Egan.

The new product is billed as improving sales teams’ productivity by providing the flexibility to create more strategic campaigns and messaging. It uses newly designed templates and the ability to provide specialized offers featuring a hero vehicle, personalized discounts and a specific call to action.

automotiveMastermind will feature the new Acquire product at NADA Show in New Orleans at booth #3535, January 24-26, 2025.  For more information, visit www.automotivemastermind.com/.