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Your dealership already knows more about its customers than most companies ever will. The problem is data disconnection. CRM records, website behavior, service history, and marketing activity all live in separate systems, and that gap is costing you deals you don't even know you are losing. A Customer Data Platform (CDP) closes that gap. In this session, cut through the buzzwords, see how dealers are using unified customer data to grow share and retention, and gain a practical framework for evaluating a CDP built specifically for auto retail. If your customer data isn't working as hard as your team is, this session will transform the way you do business.

AI and automation are transforming how dealerships engage with customers—but technology alone doesn’t create better experiences. The dealers winning today are pairing smart tools with proven communication practices.

Join this practical session to discover what actually drives engagement, appointments, and showroom visits. The session will cover the small details that often get overlooked: subject lines, email and SMS strategy, personalized video, timely follow-up, better questions, and clear next steps. You'll leave with actionable tactics your team can put into practice immediately. Less busywork. More conversations. Better results.

As electric vehicles continue to transform the automotive and mobility industries, one question consistently influences purchasing decisions, fleet adoption, and customer confidence: "What about the battery?" In this engaging and practical session, explore why battery concerns remain one of the most significant barriers to EV adoption and how organizations can proactively address these concerns before customers ever raise them.

This session will provide attendees with a proven framework for anticipating customer questions, building trust through education, and creating confidence throughout the buyer journey. Through real-world examples, interactive discussion, and actionable strategies, participants will learn how to transform battery-related concerns into opportunities for stronger customer relationships, increased adoption, and improved business outcomes. Whether you work in fleet management, transportation, automotive retail, mobility services, or customer engagement, this session will equip you with practical tools to communicate more effectively and lead confidently in the evolving EV landscape.

Your best buyers are already on your website. The question is whether your team knows who they are. This session explores the gap between digital ad spend and actual dealership performance — and what dealers can do about it. Expect a practical, data-driven conversation about recognizing buying intent, understanding affordability signals, and building a smarter approach to lead management in today's market.

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Digital Dealer brings this WIND Live Power Session to the DealerTech Live stage! Join this session to hear from industry leaders as they share the personal and relevant anecdotal stories as women overcoming challenges in and around the industry. This is a space to connect with the Women’s Meetup community and network with Digital Dealer attendees.

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Google’s AI Overviews are reshaping the automotive search landscape, often replacing predictable rankings with volatile, citation-driven visibility. This data-backed session shares 1,600 automotive search queries across Pensacola, Kansas City, and Dallas to uncover when AI Overviews appear, which dealerships get cited, and why some persist while others disappear.

This session breaks down how AI Overviews behave across transactional, commercial, and informational searches, as well as what that means for dealership visibility at every stage of the funnel. You’ll see how crowded today’s SERPs have become, what role traditional rankings still play in citations, and whether the same dealerships appearing in Google are also being recommended in platforms like ChatGPT, Gemini, and Claude.

Most importantly, the findings will be translated into practical content tips, showing how top-performing dealership pages are structured, written, and enriched to consistently earn citations. You’ll walk away with clear, real-world tactics to move beyond rankings and start optimizing for recommendation.

Key Takeaways:

• Discover what high-performing dealership pages do differently, from content structure, context, and formatting to media usage and topical depth, as well as how to apply those insights to your own site
• Learn how often AI Overviews trigger for transactional, commercial, and informational automotive searches, and where dealerships have the greatest opportunity to be cited
• Gain a framework for aligning your website, content, Google Business Profile, and brand to increase your chances of being cited in Google AI Overviews and platforms like ChatGPT, Gemini, and Claude

This dealer‑led session shares the real lessons learned from actually digitizing franchise showrooms and running paperless sales at scale. This isn’t theory — it’s what worked, what didn’t, and what moved the bottom line. Attendees will learn proven process options for prime vs. subprime customers, how to successfully transition to paperless, the workstation setups that truly work, and training methods sales teams actually adopt. The session will also break down how to run a pilot program, when it’s time to “burn the boats,” and the measurable financial impact of committing to digital retail in the showroom.

Key Takeaways:

• Learn to employ training methods that actually work on real-life salespeople
• Discover how to select the right changes to the 10 steps to the sale to support both Prime and Subprime customers
• Learn how to change your showroom sales process without significant trauma