As we all work tirelessly to keep our families, colleagues and customers safe from the growing COVID-19 pandemic, the entire auto industry is faced with a new reality. While many dealers are seeing significant declines in foot traffic, others have been forced to close their showrooms entirely. But that doesn’t mean that business has to stop altogether.

With dealers being forced to cut advertising expenditures, now, more than ever, they need to focus on meeting the needs of every shopper that visits their website. The car buying process has moved online and dealer websites have become the single most important salesperson for every auto retailer.

In this webinar we’ll show you how to quickly ramp up your digital showroom by taking advantage of available digital merchandising tools and best practices.

Primary Learning Objectives:

1. Identify the key shopper friction points created by traditional dealer websites.
2. Understand the digital merchandising tools and best practices that can be used to reduce consumer friction.
3. See examples of how digital merchandising is enhancing every aspect of the dealership, from the BDC to the F&I office.
4. Hear firsthand the lessons learned by one dealership in their journey to modernize the digital experience.

Speakers: