As retail demand is beginning to increase, automotive dealers are having to ramp up their strategy to accommodate consumers’ changing expectations. It’s more important than ever to address buyers’ concerns about the shopping process and the changes in their path to purchase.
Join our webinar as we delve into the tactics and strategies that will ensure your dealership is positioned to capture market share and cultivate growth through the ongoing economic changes.
Primary Learning Objectives:
1. Understand how current automotive sales trends impact how and when you reach audiences
2. Discover ways to leverage Google data to assess changes in consumer shopping behaviors.
3. Learn how to capture your fair share of sales that were delayed by the global outbreak.
4. Discuss long-term adjustments you can implement to improve market share over the next 6-12 months.
Director of Sales, Adtaxi
Mike has been in sales/marketing for almost 15 years with his primary focus on digital marketing for the past decade. Mike joined Adtaxi back in 2015 as a Sales Director for the east and supports the digital sellers and sales managers throughout the region. While Mike enjoys the fast pace and continuous evolution of digital marketing, his passion still lies in going out on sales calls and working with clients on their digital marketing strategies. Mike enjoys sports and live music. He has 2 adult sons and lives with his wife in Southern New Jersey.
Director of Automotive, Adtaxi
Daniel is Adtaxi’s Automotive Director but his path to the industry had an unconventional start. After completing college, he began his career in finance and was quickly recruited by Kelley Blue Book as the company’s first inside sales associate. From there, he worked up the ranks to National Sales Director and later transitioned to product management to expand his skill set. Daniel went on to further put his expertise to use as the Automotive Digital Operations Director for a global car manufacturer before joining the Adtaxi team. He brings a wealth of knowledge and experience from all angles of the business. Outside of the office, Daniel enjoys spending time with his wife and foster children. He can also be found sailing in Southern California and abroad when he needs to unwind.