Is your overall advertising strategy still being directed by your traditional agency? Let’s use truth, facts, and logic to prove that it is time for your Digital Agency to become your Agency of Record. Traditional media still serves a purpose, and deserves a seat at the table, but it is time for them to move a few chairs down, closer to the crazy uncle. With radio listenership down by 25% to 40%, and eyeballs moving rapidly from network to connected TV, all of advertising is becoming targeted digital.
Tune in to this webinar led by Rob Stoesser, Vice President of C-4 Analytics, as we discuss the problems caused by allowing a traditional agency to set the overall strategy, how and why they fight so hard to keep their lead-dog status (Hint: It’s all about their revenue, not your dealership sales performance), and the tactics they are using to stave off their inevitable demotion – trust me, they see it coming!
Primary Learning Objectives:
1. Learn how to prove this to them and to the dealer principal.
2. Discover compelling reasons why a native digital agency is better positioned to become your agency of record.
3. Learn how to make a data-driven case to keep traditional in the mix by utilizing every media channel.
Vice President, C-4 Analytics
Rob Stoesser brings a comprehensive knowledge of and sincere passion for the automotive industry to C-4 Analytics, where he serves as Vice President. Rob has explored and excelled in many facets of the automotive world for the better part of three decades, working directly with and for dealerships, vendors and manufacturers from around the world.