Free Webinar | July 16, 2020 | 2:30 PM ET
Every day, dealers choose to work with companies supporting their on-brand archrivals. Do you really think these companies are acting in your best interest? If you believe that they will help you gain sales at the expense of their other customers, then maybe we should create another webinar, “Bridge for Sale”!
More than ever, you need clarity and visibility into exactly what your marketing partners are doing, and whom they are supporting. This spills over into SEM, SEO, content, creative, campaigns – the entire spectrum. All of the ills affecting digital marketing performance start with conflicted relationships. We’ll map it all out using truth, facts, and logic.
Primary Learning Objectives:
1. Discover the “second-order” effects of these conflicted relationships and the deeper problems not visible on the surface.
2. Learn why many conflicted vendors are also “product companies” and why this is a problem all on its own.
Speaker:
Rob Stoesser
Vice President, C-4 Analytics
Rob Stoesser brings a comprehensive knowledge of and sincere passion for the automotive industry to C-4 Analytics, where he serves as Vice President. Rob has explored and excelled in many facets of the automotive world for the better part of three decades, working directly with and for dealerships, vendors and manufacturers from around the world.
