Free Webinar | SEP. 8, 2020 | 2:30 PM ET
There are a variety of vendors in the automotive space offering new ways to reach your desired audience. Each of them has promising technology, but not all vendor implementations and results are created equal. It is up to each dealership to understand, evaluate, and manage the effective use and swim lanes of these technologies to achieve maximum benefit. What is your “blue ocean” strategy?
Join Knowtion and PureCars in this webinar and learn how dealerships are using new technologies to reach their desired audiences and look at case studies with analytics to understand how they work.
Primary Learning Objectives:
1. Learn about the latest technologies used in the digital marketing landscape.
2. Identify ways to leverage new technologies to make a positive impact on your reach and gross sales.
3. Discover how the implementation of critical KPIs (including Return on Ad Spend) and dashboards can help you embark and stay on a path to success for your dealership.
Speakers:
Sanjay Parker
Founder & CEO, Knowtion
Sanjay Parker is the Founder and CEO of Knowtion, an award-winning software development and digital marketing agency based near Cleveland, OH. Sanjay is a proven senior business technology and innovation leader with 20 years of experience working closely with large global companies such as EY, Boeing, Delta, Eli Lilly, Facebook, Microsoft, Google, Caterpillar, and AT&T. Sanjay blends extensive technology experience (IT network infrastructure, system architecture, enterprise deployment management, and software development) with deep business and relationship acumen.
Mike Ruhland
Sr. Sales Executive, PureCars, LLC
