Free Webinar | SEP. 10, 2020 | 2:30 PM ET
Dealerships are quickly adapting to the changing landscape and borrowing lessons from other dealerships and industries as guidance. In this webinar, TABLE’s Director of Sales and CX, and VP of Marketing highlight 5 customer loyalty practices from luxury dealerships that can be used by your dealership group.
Join us as we share real-world examples from Lexus, Mercedes-Benz, Audi, Cadillac, and others, with action items you can see results from right away.
Primary Learning Objectives:
1. Discover how digital communication accelerates your dealership’s business and increases revenue.
2. Learn from real-world examples across sales, marketing, service, and leadership teams.
3. Borrow our 5 tips on how dealerships should be creating ‘customers for life’.
4. Understand why now, despite the challenges, is the right time to invest in the customer experience.
Director of Sales and CX, TABLE CX
Lindsay began her customer experience career selling to auto enthusiasts with the Hendrick Automotive Group for the MINI and BMW brands. She became that dealership’s first official lease portfolio manager providing a process focused on the customer spending as little time in the dealership as possible and as much time on enjoying their new car. Customer loyalty went up for the dealership and customer satisfaction went up for the customers. In 2014 she made the switch to selling software and flourished within the fast-paced start-up life, later managing the national sales department. She then joined the Corporate Sales team at HubSpot, a leader in marketing and sales automation software, selling to their largest accounts. At HubSpot, she fine-tuned her customer experience skills before making the switch to TABLE, where she heads our Sales and CX teams. Lindsay believes the best way to sell is to provide an excellent experience throughout the entire customer journey.
April Wong Sullivan
VP of Marketing, TABLE CX
April is Table.co’s VP of Marketing. April is also a digital marketing entrepreneur who owns the marketing agency MangoDrop, and is an investor in small startups. Previously, she was the Director of Product and Marketing for Fitlab, a VC that partners with iconic athletes and sports brands, focused on building digital solutions and boutique experiences. Also, April was the Marketing Director for Renren’s Real Estate Technology group, consisting of Chime Technologies, Geographic Farm, and Sindeo. Prior, she fostered a thriving developer community and led global marketing events at SmartThings, an IoT smart home innovator acquired by Samsung.