Prepare for the year to come by training all dealership personnel on the latest digital strategies and consider new technology designed to increase revenue and profits across departments.
Explore Google, Facebook, SEO, customer engagement and reputation management strategies. Reinforce Internet marketing fundamentals and learn how to get more car shoppers to walk into your dealership. Review pre-owned inventory models and consider the benefits of a parts e-commerce program. Learn about the latest, greatest most innovative new products and services. And do this all from the convenience of your dealership, office, or home.
The Digital Dealer Virtual Exposition will showcase strategies, technologies and the top ten educational sessions presented at the 13th Digital Dealer Conference & Exposition, providing an opportunity to review what you learned or see what you missed. And with complimentary registration, this time your entire dealership can experience many benefits of the real thing.
And for those dealers and managers that have never attended a Digital Dealer Conference & Exposition, this is a great opportunity to get a sample of what one is like.
Just like a real show floor, exhibitors will present brand and product literature, videos and more. Inside the virtual environment, attendees can visit the ‘Auditorium’ to view the top ten educational sessions from the 13th Digital Dealer Conference & Exposition on demand. Chat features offer opportunities to interact with other exhibitors, attendees and industry experts.
The Digital Dealer Virtual Exposition will run from December 5 – 11 offering 24/7, cloud based access and complimentary registration for all attendees.
Visit www.DDVirtualExpo.com to register and take advantage of the following benefits:
- View and listen to the top 10 educational sessions recently presented at the 13th Digital Dealer Conference & Exposition
- See products and services from many of the 120 solutions providers who exhibited at the 13th Digital Dealer Conference & Exposition
- Learn about the latest, greatest most innovative new technology and learn how to sell and service more vehicles more profitably anywhere with Internet access, anytime
- Complimentary, 24/7, cloud-based access, December 5 – 11, 2012
To see how the Digital Dealer Virtual Exposition can benefit your dealership, visit www.DDVirtualExpo.com. Registration is complimentary for all dealership attendees.
Check out a preview of the following speakers at www.DDVirtualExpo.com
–Google keynote – Fine-tuning your Online Marketing – A holistic approach for winning customers online
Peter Leto and Marianna Kerppola, industry strategists on Google’s Dealer Jumpstart Team
–General Session – Dealership Facebook Marketing 2013 – Proven strategies to attract visitors, engage genuine fans and generate leads
Kathi Kruse is an automotive social media marketing expert, blogger, speaker, coach, author and founder of Kruse Control Inc.
Click here to learn more about Kathi’s educational session
–Social Media – Advanced SEO for Dealers – What Still Works on Google
Google is constantly changing and massaging its algorithm to improve its local results. Ali Amirrezvani will cut through the clutter about what still drives organic rankings and how to leverage that knowledge for your dealership in 2013.
Ali Amirrezvani President, CEO, and co-founder of DealerOn, Inc.
Click here to learn more about Ali’s educational session
–Pre-owned – Blending Science and Strategy to Maximize Used Vehicle ROI
This session will help you to establish a market-specific inventory strategy and execute it using market-based data to maximize used vehicle return on investment (ROI) and profitability.
Dale Pollak founded Digital Motor Works, sold to ADP Corporation in 2002, vAuto, sold to AutoTrader.com in 2010.
Click here to learn more about Dale’s educational session
–Fixed Operations – Parts e-Commerce – A Dealer Guide
Why parts e-commerce matters to dealers – the opportunities and risks, an explanation of dealer’s choices, what dealers, automakers and buyers are doing now as well as advice on how to implement parts e-Commerce.
Ted Fellowes has devoted over 25 years to helping dealerships boost fixed operations ROI
Click here to learn more about Ted’s educational session
–Advanced – SEM: $300,000 Difference Per Year to the Bottom Line
Learn how to keep score using key metrics and you will change the score.
Michael Groves is the e-Commerce director for the Apple Auto Group
Click here to learn more about Michael’s educational session
–Advanced – How to Hook Shoppers Online, and Buyers on the Lot
Discover how today’s consumers make car-buying decisions changes the way you advertise online.
Jacob Solotaroff, Senior Vice President, General Manager of MAX Systems
Click here to learn more about Jacob’s educational session
–Intermediate – The Digital Crisis that is Slowly Killing your Dealership – Six crucial steps to your dealership’s future survival
Kevin Frye is the e-Commerce Director of the Jeff Wyler Automotive Family, one of the top 50 dealership groups in the United States
Click here to learn more about Kevin’s educational session
–Fundamental – The Fundamentals of Online Automotive Marketing
Nothing has affected how people buy cars more than the Internet. In fact, you can safely assume that more than 90% of the shoppers who walk into your dealership have done at least some research on the Internet about you, your cars and what people are saying about you. In this introductory workshop, you’ll learn about why the Internet works as the primary influence to get car shoppers to walk into your dealership. You’ll also learn about consumers’ mindset, how much and where they spend their time online when they are shopping for a car, best practices for merchandising and the importance of online reputation management.
Tori Morandi, Manager, Industry Education, AutoTrader.com
–Fundamental – New Trends in Search and Social Marketing
Learn how to implement the new tools and increase your sales and service leads substantially.
Paul Potratz is an industry leader and speaker in digital, behavioral and social media marketing for the automotive industry
