Referrals have always been one of the most powerful, trust-based methods for driving sales. But even though their value is well known, most salespeople are given little more than vague advice, usually just “ask for them.” What’s often missing i

AI promises a smarter, more connected future for automotive marketing. Imagine campaigns that anticipate customer needs, virtual assistants that deepen engagement, and insights that finally unify online and offline behavior. Yet, there’s a stubborn

The automotive world is in the middle of a revolution, and it’s happening digitally. 43 percent of dealers now offer customers the ability to complete every step of the car-buying process online, up from just 34 percent in 2022 according to the 202

Shoppers used to walk onto your lot and start from zero. Today, they arrive armed with months of research, an online financing application, and a pixel-perfect idea of the SUV they want. They expect you to know all of that the instant they enter a VI

SUVs aren’t just popular; they are the backbone of the current U.S. car market. According to the Q1 2025 Experian Automotive Consumer Trends report, SUVs accounted for a staggering 62.8 percent of new, retail vehicle registrations in the past 1

Chesrown Automotive Acquires Three Dealerships in Sidney, Ohio    Chesrown Automotive has expanded its operations with the acquisition of three Germain Motor Company dealerships in Sidney, Ohio. The transaction, facilitated by Tim Lamb Group Direc