Event Marketing is a strategy used by car dealerships to promote their vehicles, services, and overall brand through organized events. These events can range from new car inventory, exclusive test drives, and service workshops to participation in lar

CarGurus completed the acquisition of CarOffer, purchasing the remaining minority equity interests for $75 million on Dec. 4. CarGurus acquired a 51% interest in CarOffer in January 2021 and announced plans last month to accelerate the purchase of th